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Other related news. It revolutionized music and introduced the concept of streaming, a different path for the sector already opened by Apple with iTunes a few years earlier. Spotify, the platform launched in Sweden on 10 October 2008 by Daniel Ek and Martin Lorentzon , who came from the tech world, is 10 years old . In addition to the convenience of accessing an infinite music library on the move and playing through playlists, Spotify has opened the great debate on the just compensation to the artists, with controversies and defections such as the strenuous one of Prince until he was alive.
The company actually was founded in 2006 in Stockholm, the platform was developed and launched two years later. In the United States it arrived in 2011, in Italy in 2013. The intuition of Spotify was to take inspiration from the piracy and the Napster phenomenon, but to make the music legally accessible thanks to agreements with record companies. In short, he emphasized the importance of the concept of access against the concept of possession, always legal, brought forward by iTunes instead. And a series of competitors such as Deezer, YouTube Music and Amazon Music were born, while Apple with its music service is fighting hard, especially in the United States. Spotify currently has a community of 180 million users, of which 83 million pay a subscription, is present in 65 markets and has been listed on Wall Street for a few months. The method of listening in streaming has disrupted the music industry becoming a driving force for the growth of the sector which was given up for dead with only CDs. In Italy the hit parades also take into account artists’ paid streams. And the music streaming mode has also opened the doors to video streaming, another hen with the golden eggs of the big names in technology and more. Just mention Netflix. And the music streaming mode has also opened the doors to video streaming, another hen with the golden eggs of the big names in technology and more. Just mention Netflix. And the music streaming mode has also opened the doors to video streaming, another hen with the golden eggs of the big names in technology and more. Just mention Netflix.
Spotify therefore offered musicians another chance to make money and also played the talent scout for the less famous ones. But not without controversy. For years, in fact, there has been a debate on the final compensation that comes to the artists for each song or disc put on streaming, judged to be too low.
Controversy carried out by Thom Yorke of Radiohead (in alternate phases he then laid down his arms) and by Prince . The Minneapolis goblin was the most obstinate in rejecting Spotify and other forms of disclosure of its music on the Internet, a stubbornness sent off by its heirs.
Another critique of the critics is the algorithm that chooses the songs for us, even for some types of playlists. A comfortable way of fruition, but judged passive. “There are debates on the earnings of musicians and on which artists they choose to promote but the free and total access of Spotify essentially makes the platform utopian”, observes the Guardian in the article with the emblematic title: “Ten years of Spotify have ruined music? “.