Category Archives: Updates

DOLE Partners With KBP To Hold Butuan Job Expo


Butuan City (7 December) — The Regional Office of the Department of Labor and Employment of Caraga region recently signed a memorandum of agreement between the Kapisanan Ng Mga Brodkaster Sa Pilipinas (KBP Butuan ?Agusan Chapter) a foremost media organization and Father Saturnino Urios University (FSUU), a leading university of the country aiming for a wider exposure, information dissemination and participation of the forthcoming JOB EXPO “Trabahong Pamaskong Handog” activities in December 8-10, 2010 and other activities in line with the departments 77th Anniversary month-long celebration.

The activity is set at Almont Inland Resort, this city starting on Wednesday, (December 8) until Friday (December 10).

Signing in behalf of DOLE in both agreements was DOLE Acting RD Ofelia B. Domingo. Kapisanan Ng Mga Brodkaster Sa Pilipinas (Butuan City-Agusan del Norte Chapter) President Rommel Zerrudo signed in behalf of the media organization and journalists present.

The KBP is a foremost broadcast media organization composed of the owners and managers of television and broadcast outlets in the country which has its local chapters nationwide. It is also a public service organization serving the widest coverage, and has maintained its standing as a reliable and credible media organization.

The memorandum of agreement between the DOLE stipulates that local KBP commits to be partner in the dissemination of information to the public, and the media outfits under the said organization be available to cover the significant events in line with DOLE’s 77th Anniversary month-long celebration.

Zerrudo during his message for the occasion pointed out that he is signing the agreement not only in behalf of the local KBP Chapter but he is including the other journalists present during the affair.

He said that the DOLE’s program especially the job fair and other various labor and employment related activities of the month-long celebration were all noble and worth supporting, even for accommodation as a public service of a respective media outfit. He also thanked DOLE for trusting KBP for counting the organization as one of its partners for the occasion.

Also signing in behalf of FSUU was the institution’s President Fr. John Christian Young, who attended the occasion together with the vice-President Fr. Chito Butardo and some other university officials.

DOLE explaining on why it tapped FSUU as a partner for the celebration said the university is known for its quality education not only in the area but in the other places as well, and maintained its status as one of the leading universities of the country. The institution is also known as well as an active private entity that contributes to the developmental efforts through their program and services anchored on their corporate social responsibility. The university also, according to the DOLE is known for their public services through its placement and alumni office.

Their agreement stipulates that DOLE and FSUU will also be partners on the present endeavor, to advocate the job expo to their graduates and the general public through their alumni and placement office and also to provide the cultural and intermission numbers in order to give color during the opening of the job exposition.

FSUU President Young in his message for the occasion assures DOLE of their full support of the endeavor with a hope that the present program of the department and its attached line agencies may somehow address the “mismatch” between the skills needed in the country and most of the courses offered in most institutions. He disclosed that their university even offers technological/vocational (Techvoc courses) through TESDA, in their effort to help close the said skills mismatch.

He said that they fully support the partnership as they believed that it will not only benefit the region but even the country as well. (Noel B. Najarro, The Butuan Star/PIA-Caraga)


Top Choices for Radio Stations to Stream Video

The radio industry in the Philippines is healthier than those of other countries especially U.S. Although second only to TV in terms of medium usage, it still has the largest reach of audience, with an average of 3 hours of listening exposure.

But even if with a thriving industry, Philippine radio still faces tremendous amount of challenges, including competition from other stations, media devices such as iPod and of course, the internet.

DWRR FM 101.9 Manila faces this challenge by upgrading to a multi-format station. Tambayan 101.9 is not just an on-the-air station, it’s also streaming online and can be viewed via cable TV as well.

The station is also taking advantage of online platforms like social sites and Facebook.

We are hoping to see the station one of these days going mobile as well through iPhone Apps.

Most of the Philippine stations in major markets have gone online and streaming. If you want to go live with video, there are websites that lets you broadcast with video for free.


Transformer 2: Revenge of the Fallen

Sounds off topic? No, not what you think. I just thought that the release of the teaser trailer for the second installment of the Spielberg-Bay producer-director team up, is a good radio programming idea. I know a station who has cashed on in the Transformer fever, matter of fact, they even took the voice of Optimus Primal to do their station imaging. Of course, with a little, tweaking on Audition, it is easy to duplicate Optimus’ voice.

If you want to cash in though on the Transformer 2 fever, your station should better start now. Here is a quick idea. The teaser trailer has just been released yesterday. By posting a YouTube teaser trailer of the movie on your station’s website, can help draw in listeners to visit your online portal. Make sure you promote it on the air, or post a shoutout on your Facebook, Myspace or Friendster. These days, you need every way to draw visitors to your website.

Here is the teaser trailer.

Hot FM Dipolog Goes LIve

Hot FM Dipolog used to be 89.7 way back the early 2000s. I’m glad that they are back now with a powerhouse DJ cast, a new studio, more power (5000 watts), a hot-spanking website, plus cool online streaming via

Hot FM 100.5 Dipolog is run by DMC Radio Broadcasting Network, under the wings of mother company, MBC. The stations dishes the freshest pop tunes from RNB, rock, ballad, to dance. Check out their website at or listen to their online streaming at

DWKC 939 Live It Up Jingle

Just viewed KCFM vid on Youtube, thanks for the link j5bata. I agree, this jingle is fantastic, locally made but pang-world class ang production. Although it would not work for today’s market and programming requirements but it did served its purpose way back the “live it up” days ng RMN FM network.

I could remember way back when I was in Dagupan , there was a generic version of that jingle without the KCFM logo at the end, RMN used this for their regional stations, before the iFM brand was launched. In Dagupan, it was ON-FM 104-7, in Cagayan de Oro City, it was 99-9 VM-FM, in Cebu City it was 93-9 XL FM.

It think RMN was the first FM network to use a unique read of the dial point. Most stations before read the frequencies with the dot or a point as in ninety-three-point-nine or ninety-three-dot-nine.

The “point-less” dial point read originated in the U.S.A. when stations begin to drop the “point” in delivering station breaks. The point of not reading the “point” in the frequency is easy memory recall. With the advent of digital tuner display on mini-components and car stereos, listeners are more likely to remember the dial point of the station. In short, it’s a radio branding strategy.

This radio branding trend lives on today in Cebu City. MBC’s Hot FM here reads their dial point as 9-1-5, as in nine-one-five for 91.5mHz. Hot FM is third in the ratings game, but on actual listenership, HOT FM Cebu rules. This is because the other two leading stations are focusing their branding on “stationality” or station personality.

DYLS (ABS-CBN) brands itself as Lupig Sila and DYRT (GMA) brands itself as “Nindota Ah”. The leading stations, with the former as the number 1, puts more focus on their unique selling proposition – building a brand, a feeling, a listener experience. But both stations however put less emphasis on dial point branding.

MBC’s Hot FM Cebu rather emphasizes frequency recall by constantly mentioning 9-1-5 Hot FM in all of their station breaks.

Anyway, here is the jingle for DWKC FM from their 93-9 KC FM Live It Up heyday.

Charice Pempengco Takes On DZMM Station ID Jingle

Charice Sings DZMM Station ID Jingles

Charice Pempengco needs a label, no, not a recording label. She needs to be tagged, with all this exposure she’s taking, she should be named like something. What do you think is a good label for her? Everyone knows that she’s rising a star now. Internet Star, The YouTube Diva, the Whitney Houston clone? What?

Charice recently sang a new version of DZMM’s Station ID following the trails of Sharon Cuneta, Gary Valenciano, Sheryn Regis and Carol Banawa. DZMM exec Peter Musngi is delighted to have Charice singing their jingles which really made a good impression as listeners texted in their positive feedback.

Here is the report from


If you think the voice behind the latest version of DZMM Radyo Patrol Sais Trenta’s radio jingle sounds familiar, you’re right. It is familiar.

Because the voice behind that song is no other than international singing sensation Charice.

In an exclusive interview with Peter Musngi, ABS-CBN’s vice-president for Manila Radio Division (MRD), he said they decided to get Charice to sing the station’s jingle specifically to get the attention of young listeners.

“We are hoping that the young listeners will notice at baka sakaling ‘yon ang maging susi para ma-introduce sila sa DZMM,” Musngi said.

“Alam mo naman ang mga bata, nasa FM or nasa iPod ‘yan. But if they hear Charice singing the DZMM anthem, number one, they might be curious to find out why is DZMM the choice AM station of Charice in terms of lending her singing talent. Number two, maybe this is more important Charice actually is showing the way for all the other teenagers na you can, you know with talent and perseverance you can be a big success even you are so young,” DZMM’s big boss added.

Musngi said that after all the honors Charice gained from her international guestings abroad, it would be just right to give the young singer a chance to shine in her own country and be heard by almost everybody through DZMM’s anthem.

“Si Charice is very hot right now and I think what happened to her in Ellen DeGeneres and Oprah I think and [her guesting for the concert] in Las Vegas it brings a lot of honor or at least it put the Philippines in the center of entertainment kumbaga when it comes to talent. And I feel ‘yung mga accomplishments na ganoon especially with very young girl should be publicized and the same talent should be given a chance to shine. Dumating na siya sa punto na kahit bata pa siya ay malaking impact na ang nagawa niya so we thought that let’s try,” he said.

Musngi said he is thankful to Malou Santos of Star Records who did the arrangement for Charice to record the station’s anthem. He said they were delighted when Charice accepted their request. The song was recorded last Thursday, April 29, and after almost three weeks of preparations it was finally aired midnight of June 1, Sunday, over radio DZMM.

Her best

Meanwhile, a business development Officer of MRD, who declined to be named, also said that Charice gave her best recording the song despite the fact that the young star was really tired from her shows abroad.

“Nakuha niya agad at mabilis ang pagkuha niya sa kanta, hindi naman siya nagko-complain pero sabi nga niya mataas yung areglo ng kanta, actually medyo paos siya ng nag-record s’ya kaya nagulat kami na she did it. And before she went to recording alam na niya na for DZMM… the recording was okay and for me it’s malinis, malakas, very powerful and anthemic.”

Charice arrived in Manila last Wednesday, May 28, from her well-praised performance at Mandalay Bay in Las Vegas five days earlier for record producer David Foster’s benefit show, entitled “David Foster & Friends”.

Last Friday, May 30, Charice again left the country to attend Philippine Independence Day Parade in New York.

Musngi said that every year, they are search for talents who can give the DZMM anthem a new sound and a new energy and evidently they found it with the young diva. He said that they made the right decision to use the singing prowess of the young diva since they already receiving feedbacks from listeners through short messages saying that they like the newest station ID.

“Yung mga medyo bata-bata pa sabi na mabuti naman at si Charice ang napili niyo. Ano kasi yan Charice is not a superstar or megastar pero alam mo na she’s really rising and she achieved so much siguro thanks to the internet kasi doon siya nadiskubre but she’s really a talented.


Musngi said they are really thankful to Charice, who, like the other great singers opted to share her talent through her rendition of DZMM’s anthem free of charge.

“The fact is napaka-busy ni Charice para isingit niya yan ibig sabihin she’s ready and excited to do it, sa totoo lang hindi namin binayaran si Charice para din si Sharon, Gary ‘yung mga kumanta na namabibigay na artists na ito they never asked for anything siguro alam nila na DZMM is not only just about news but also about public service,” Musngi said.

Musngi revealed that right now, DZMM is getting another male singer that will do a duet with Charice. He also said that DZMM’s anniversary CD compilation feature song rendition from different anchors and personalities. They will also include the version of Charice, he added.

The DZMM theme was first heard in 2005. It was composed by Jessie Lasaten and sang by Reuben Laurente, a former member of the music group The CompanY.

After Laurente’s rendition of the station’s anthem, great singers like Sheryn Regis, Rachelle Ann Go and Carol Banawa also sang the song.

When DZMM celebrated its 20th Anniversary at the Araneta Coliseum in 2006, the jingle was given a different twist when Megastar Sharon Cuneta sang her rendition.