On November 4, 2009, finally the most awaited re-branding will arrive. Tambayan 101.9 is the new sound, the new face, and the name of DWRR 101.9. DWRR has lifted its supposed re-launching in October 2009 due to the Typhoons Ondoy and Pepeng.
Tambayan 101.9 is sporting the slogan … “Sa’n Ka Pa” (Where else?) Tambayan is a Filipino slang for “a place to hang-out”. The logo is predominantly blue, red, and white, with a fancy font, a hint that the station’s new personality is made even more upbeat, fun, and more mass appealing. I just find the couch icon to be a little off, it’s more of a TV icon than radio.
Tambayan 101.9 is set to officially launch on air November 4, 2009. A launching event called Destination:RadioTopia will take place 7pm, at the A. Venue Hall, Makati Avenue, Makati City.
Hang out with your favorite For Life DJs who are still going to be around at Tambayan 101.9, on air and online at http://www.tambayan1019.com and you can go to Tambayan 101.9 website for Tambayers and fans.
Teasers were airing on the station days before the official launch, all calling to listen to a change that will take place on the 4th of November.
DWRR 101.9 Teaser to New Brand
Stripped-Off Jingles Aired As Temporary Imaging Before Official Re-Launch