Internet radio service Pandora has developed a large enough following in New Zealand, a year after its local launch, to start selling advertising to Kiwi businesses, founder Tim Westergren says.
More here
http://www.stuff.co.nz/southland-times/technology/30005936/Pandora-opens-its-gates-for-advertisers
In a recent report released by Edison Research, traditional radio advertisers were channeling their budgets to Pandora as their preferred media.
The recent report published this week revealed that the internet radio service has become major radio markets targeted to listeners aged 18 to 34 years old.
“We’re seeing a growing wave of local advertisers shifting their terrestrial broadcast budgets to internet radio”, says Tim Westergren, founder of Pandora.
He further revealed that advertisers like hotels, car dealers, supermarkets, real estate dealers and universities are switching to Pandora for advertising.
View full report here http://www.sacbee.com/2011/09/27/3942994/pandora-releases-latest-local.html
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