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Jingle Updates

PURE Jingles and kronehit Announce Jingle Package Launch of Super 80s

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Super 80s: Where Nostalgia Meets Modern Vibes

kronehit, Austria’s premier commercial radio station, has taken a bold step into the digital realm with the launch of Super 80s. This new station, now available nationwide on DAB+, celebrates the iconic music of the 1980s while infusing it with a fresh and contemporary twist. The station’s audio branding, meticulously crafted by PURE Jingles, strikes a harmonious balance between nostalgia and modernity.

A Musical Journey Back in Time

Super 80s caters to a diverse audience aged 35 to 54. Its carefully curated music mix spans pop, rhythmic pop, and rock hits from the unforgettable decade. Imagine grooving to classics like a-ha’s “Take on Me,” David Bowie’s “Modern Love,” Michael Jackson’s “Thriller,” and Van Halen’s “Jump.” These timeless tracks form the heartbeat of Super 80s, transporting listeners back to an era of neon lights, big hair, and leg warmers.

Crafting the Perfect Sound

To capture the essence of the ’80s while maintaining a contemporary edge, PURE Jingles collaborated closely with the station. The result? A custom jingle package that dances between nostalgia and innovation. Instead of traditional “big choir” vocals, Super 80s features powerful, solo-based singers with a touch of crunchy voice processing. The station exudes energy, playfulness, and a sense of being right here, right now.

A Digital Radio Landscape Blooms

Dani Linzer, program director for kronehit’s DAB+ stations, shares the vision: “We wanted Super 80s to resonate with die-hard ’80s music fans while appealing to today’s audience. The partnership with PURE Jingles achieved just that—a sound that stands out in the digital radio landscape.” With 28 new stations launching this year, Austria’s DAB+ offerings continue to grow, reaching a total of 58 programs.

Thomas Giger, branding consultant at PURE Jingles, sums it up: “Our collaboration aimed for a modern feel, creating lively, ‘bouncy’ compositions. Super 80s isn’t just a trip down memory lane; it’s a vibrant station that feels like it belongs to today.”

So tune in, embrace the nostalgia, and let Super 80s transport you to a time when synthesizers ruled the airwaves and leg warmers were the height of fashion.

Check it out at https://purejingles.com/showcase/super80s and enjoy!

Jingle Updates, Radio Jingles

Radio Charivari Würzburg New 2014 Jingles

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Charivari
Charivari

One of Germany’s heritage radio brands, Charivari in Würzburg, has made a fresh start with an AC package from PURE Jingles.

Playing the best mix of classic & current hits, and delivering local news & events – that’s what Charivari in the German state of Bavaria is delivering to its 30-59 year-old target demographic every day. The AC station, established in the 1980s, is now reaching almost a quarter of the 450,000 households in its direct broadcast area, and is aiming even higher with an updated program schedule and a fresher on-air image. Subsequently, it was time for new jingles!

Character
“A jingle package should have the same as a radio personality – character and authenticity”, says program director Daniel Pesch (who is also the morning anchor on Charivari). “Not even the best-testing power rotation title on your playlist gets the amount of airplay as your jingles do. So they have to be appealing and memorable.” He’s often heard children sing along to the jingles of their hometown station. “That’s a great opportunity for every station. It positions us in the listener’s mind, and it is super important for how the audience perceives us.”

Bridge
Pesch had a clear vision of how the new Charivari should sound. “I want to build a bridge between our loyal listeners and our new friends – sounding catchy and modern, without being too young and wild. During the recording session I noticed how PURE Jingles worked on every nuance, until it would seamlessly fit our brand. Last, but not least, it was a lot of fun to work with their creative team on this package. It just occurred to me that I’ve been listening to the jingles for several weeks in a row now, and every time again I enjoy them just as much as the first time!”

/ About PURE Jingles
PURE Jingles is specialized in radio imaging & branding for CHR, Hot AC and AC. They’re responsible for the individual sound for BBC Radio 1, 2Day FM, Charivari, and other leading brands & forward-thinking stations. www.purejingles.com