
Artist drops are not only great to use in radio production. It has been heard on sweepers, concert promos, and station IDs and they are effective.
The idea is that if you have the real artist speaking in a concert spot for example, the artist drop adds more convincing power to the spot and furthers its capacity to grab the listener’s attention.
Stations like Z100 in New York and KIIS FM Los Angeles use real celebrity sound bites in their radio spots. Not only does it make the production credible, it humanizes the audio.
But most radio stations don’t have that easy access to big stars as those big stations mentioned above. Continue reading Where to Download Artist Drops for Radio Production