Home Radio 97.9 reminds of a station in the US called Jack FM. Not to compare, but the imaging approach of the station works just the same as the Jack FM format. Jackie obviously is a rip off of Jack. The Jack FM format is we-play-what-you-want. Their imaging consists of a voice guy named Jack, who does all the station liners and talking. Home Radio originally was a no-DJ format, meaning there were no DJs talking, apart from the announcer whose name is Jackie.

Jackie’s personality is very much like Jack, happy go lucky, careless, witty, funny, and sometimes sarcastic. Not everyone loves her, in fact, I learned some listeners get irritated with Jackie, but apparently a lot of listeners love the Home Radio format. In Manila, Home Radio is an adult contemporary radio station. In Cebu, the franchise sports a CHR format.

Home Radio 97.9 is operated by Aliw Broadcasting Corporation.

Here is an aircheck of the station.