Following last month’s announcement of the partnership between ReelWorld and On The Sly, the two companies have announced the first stations in Europe to benefit from the new “Intros” service.
Norway’s P5 and NRJ snapped up the Intros and aired them straight away.
Daniel Hübinette, Imaging Director at both stations commented: “The new intros from ReelWorld and On The Sly add a new edge to the sound of NRJ and P5 – we love them!”
The Intros are already in use on a number of stations around the world including KBIG in LA and Nova Radio Network in Australia. Intros sing station names in the style of current songs in the intro of the music.
ReelWorld Europe Managing Director Anthony Gay said: “There’s already been a lot of interest about OTS Intros from our clients around Europe and I fully expect them to pop up in other territories in the coming weeks. They offer a point of difference for stations looking for something memorable so don’t hang around if you want to get them on in your market”.
You can hear how the new Intros sound on NRJ Norway here and for more information on the service e-mail firstname.lastname@example.org or call ReelWorld Europe’s MediaCityUK office on +44 161 768 0039