TABradio is a Western Australia station entirely dedicated to horse racing, dog racing and sports. And that means: a lot of talk and a lot of live reports.
SOB created a custom package for TABradio with 9 themes that come in many different versions so they can be used as talkover beds, but also as regular jingles and shotgun jingles. Every jingle is also produced as an instrumental version.
“SOB is a pleasure to work with! If I didn’t know how busy these guys are I would’ve thought we were the only client: so much time and attention was devoted to the TABradio jingle package by SOB Audio Imaging. Ongoing communication and prompt responses definitely set the bar high in the industry.
As far as the package goes… Being a horse and dog racing station, we’ve hit SOB with a very challenging brief to meet. Unlike your music radio station our audience is not united by a certain era or music style, and we don’t fit your standard news or sports talk format station either. The only thing our TA has in common is their love for #1 sport in Australia –racing, a very intense sport that doesn’t allow you to have a set hourly clock, instead provides you with programming that is full of frequent surprises.
Based on that fact (and maybe a few more things) SOB delivered a very diverse package that allows us to tie in all program elements together and be prepared for any surprises of the live sports broadcast.
Very well done indeed, thanks to Hans and the Team! “
Lena Kozak-Fretwell – TABradio Manager