Radio jingles or radio imaging, for the technical people imaging is the keyword, but mind you.
Most of the lay people in the industry are most used to the term radio jingles and they refer both to sung and spoken radio imaging.
But whatever term you use, imaging is essential. If you are a top rated, number 1 radio station, how many times can you say number 1?
In fact, when you just say “WERE THE NUMBER 1 STATION” on your sweepers, eventually it will lose it’s meaning.
That is why at some point in timer, WHTZ Z100 New York dropped the slogan NEW YORKS NUMBER 1 HIT MUSIC STATION in favor with New Yorks Hit Music Station.
Here are a few other ways to say you are number 1
- Number 1 means you are always on top, your number 1 radio
- The music just feels good, your on the number 1
- Hit music belongs here, on your number 1 station
“But you still mentioned the phrase number 1”?
Stay calm! You can replace that with your station name.
They point here is to use phrases to build up to the number 1 positioning. Explain in simple terms why your station is number 1.
It does not have to be about your station, it can be about your listeners, your music.
That is the secret of effective radio imaging, don’t repeat the same words, the same message. Be creative and find new ways to say the same thought.
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