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podcasting, Updates

As a Filipino Journalism or Masscomm Student, Should I Pursue a Career in Podcasting?

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  • Is podcasting a suitable or great career for a Filipino who studies broadcast journalism or mass communication in the Philippines?
  • As a media practitioner, should a Filipino working as a radio broadcast find career and financial fulfillment when choosing podcasting?
  • For students, how can they start build a career in podcasting in the Philippines?
  • What skills are required to be proficient in podcasting? Is having a good communication skill enough? Will having a technical background in social media, the internet, programming and digitial audio production be advantageous?

Podcasting is a form of audio content creation that has been growing in popularity and accessibility in recent years. Podcasts are typically episodic, on-demand, and distributed online via various platforms and apps. Podcasts can cover a wide range of topics, genres, and formats, from news and education to comedy and storytelling. Podcasting can be a suitable or great career for a Filipino who studies broadcast journalism or mass communication in the Philippines, depending on their goals, skills, and interests. In this essay, I will discuss some of the benefits and challenges of podcasting as a career, as well as some tips and resources for aspiring podcasters.

One of the benefits of podcasting as a career is that it can offer a lot of creative freedom and flexibility. Podcasters can choose their own topics, style, tone, and audience, as well as their own schedule and pace. Podcasters can also experiment with different formats and techniques, such as interviews, solo shows, co-hosted shows, live shows, scripted shows, etc. Podcasting can also be a way to express one’s passion, expertise, or perspective on various issues and subjects. Podcasting can also be a way to build a loyal and engaged community of listeners who share similar interests or values.

Another benefit of podcasting as a career is that it can be relatively low-cost and easy to start. Podcasting does not require a lot of expensive or complicated equipment or software. A basic podcast setup can consist of a microphone, a computer, an audio editing software, and a hosting service. There are also many free or affordable resources and tools available online for podcasters, such as tutorials, guides, courses, forums, directories, etc. Podcasting can also be done from anywhere with an internet connection, which can be convenient for remote work or travel.

However, podcasting as a career also has some challenges and drawbacks that need to be considered. One of the challenges of podcasting is that it can be very competitive and saturated. According to [Spotify](^4^), there are over 2 million podcasts available on its platform alone⁵, and the number is growing every day. This means that podcasters need to find ways to stand out from the crowd and attract and retain listeners. This can involve having a unique value proposition, a niche market, a consistent quality, a strong marketing strategy, etc.

Another challenge of podcasting is that it can be difficult to monetize and sustain. Podcasting is not a get-rich-quick scheme; it takes time, effort, and patience to build an audience and a reputation. Podcasting revenue streams can include advertising, sponsorship, subscription, donation, merchandising, etc., but they often depend on having a large or loyal fan base. According to [Podcast Insights], the average CPM (cost per thousand impressions) for podcast ads ranges from $18 to $25, which means that a podcast with 10,000 downloads per episode can earn around $200 to $250 per episode from ads alone. This may not be enough to cover the costs of production or living expenses for some podcasters.

Therefore, podcasting as a career may not be suitable for everyone. It may be more suitable for those who have a passion for audio content creation, who have a clear vision and goal for their podcast, who have the skills and resources to produce and promote their podcast effectively, and who are willing to invest time and money into their podcast without expecting immediate returns.

For students who want to start building a career in podcasting in the Philippines,

there are some steps they can take to prepare themselves for the industry. Some of these steps are:

– Learn the basics of podcasting. Students should familiarize themselves with the technical aspects of podcasting, such as recording equipment, audio editing software, hosting services, distribution platforms, podcast directories, analytics tools, etc. They should also learn the best practices of podcasting, such as planning, researching, scripting, interviewing, editing, publishing, marketing, etc. There are many online resources and courses that can help students learn these skills, such as [Podcasting for Beginners](^7^) by Buffer⁷, [How To Start A Podcast] by Pat Flynn, [Podcast Launchpad] by Buzzsprout, etc.

– Develop your voice and style. Students should practice their speaking skills and find their own voice and style for their podcast. They should consider their target audience, their niche topic, their tone, their format, etc. They should also listen to other podcasts that inspire them or that are similar to their desired genre or category. They should analyze what makes these podcasts successful or appealing and what they can learn from them.

– Create your own podcast. Students should start creating their own podcast as soon as possible to gain experience and feedback. They should choose a topic that they are passionate about or knowledgeable about or curious about. They should also choose a name and a logo for their podcast that reflect their brand and identity. They should record and edit their first episode and upload it to a hosting service such as [Anchor], [Podbean], [Libsyn], etc. They should also submit their podcast to various distribution platforms and directories such as [Spotify](^4^)⁴, [Apple Podcasts], [Google Podcasts], etc. They should also promote their podcast on social media, on their website or blog, on their email list, etc.

– Grow your audience and network. Students should continue to produce and publish new episodes of their podcast regularly and consistently to maintain and grow their audience. They should also engage with their listeners by asking for feedback, reviews, ratings, comments, questions, suggestions, etc. They should also network with other podcasters, especially those in the same niche or category, by joining online communities, forums, groups, events, etc. They should also collaborate with other podcasters by inviting them as guests, co-hosting shows, cross-promoting each other, etc.

– Monetize your podcast. Students should explore different ways to monetize their podcast once they have established a loyal and sizable audience. They should consider the various revenue streams available for podcasters, such as advertising, sponsorship, subscription, donation, merchandising, etc. They should also research the best practices and strategies for each revenue stream, such as finding the right advertisers or sponsors, creating compelling ads or pitches, setting the right prices or rates, providing value to their listeners or supporters, etc.

Podcasting is a skill that requires more than just having a good communication skill. While communication skill is essential for podcasting, it is not enough to create a successful podcast. Podcasting also requires other skills, such as:

– Technical skills. Podcasting involves using various types of technology and software to record, edit, upload, distribute, and analyze audio content. Podcasters need to have the technical skills to operate and troubleshoot these tools effectively and efficiently. Podcasters also need to have the technical skills to optimize their audio quality and sound design, as well as their SEO and metadata.

– Creative skills. Podcasting involves creating original and engaging content that attracts and retains listeners. Podcasters need to have the creative skills to come up with interesting topics, stories, formats, styles, etc. Podcasters also need to have the creative skills to express their personality, voice, and perspective through their audio content.

– Research skills. Podcasting involves providing accurate and reliable information and insights to listeners. Podcasters need to have the research skills to find and verify sources of information, data, facts, etc. Podcasters also need to have the research skills to analyze and synthesize information and present it in a clear and concise manner.

– Interview skills. Podcasting often involves conducting interviews with guests or experts on various topics or issues. Podcasters need to have the interview skills to prepare relevant and engaging questions, to establish rapport and trust with guests, to listen actively and attentively, to follow up with probing or clarifying questions, to manage the time and flow of the conversation,

etc.

– Marketing skills. Podcasting involves promoting and growing one’s podcast brand and audience. Podcasters need to have the marketing skills to identify and reach their target market, to create and execute effective marketing campaigns, to use various marketing channels and platforms, to measure and evaluate marketing results, etc.

Having a technical background in social media, the internet, programming, and digital audio production can be advantageous for podcasting, but it is not necessary or mandatory. These technical backgrounds can help podcasters improve their technical skills, as well as their creative skills, research skills, interview skills, and marketing skills. However, these technical backgrounds are not substitutes for these skills; they are only supplements or enhancers. Podcasters can still acquire these skills without having these technical backgrounds, as long as they are willing to learn and practice.

In conclusion, podcasting can be a suitable or great career for a Filipino who studies broadcast journalism or mass communication in the Philippines, depending on their goals, skills, and interests. 

Podcasting can offer many benefits, such as creative freedom, flexibility, expression, and community building. Podcasting can also pose some challenges, such as competition, saturation, monetization, and sustainability. 

Podcasting requires more than just having a good communication skill; it also requires technical skills, creative skills, research skills, interview skills, and marketing skills. Having a technical background in social media, the internet, programming, and digital audio production can be advantageous for podcasting, but it is not necessary.

Source: 

(1) Spotify : Philippines : Top Podcasts Podcast Charts – Chartable. https://chartable.com/charts/spotify/philippines-top-podcasts.

(2) Nine Filipino Fan Favorite Podcasts Join Spotify. https://newsroom.spotify.com/2020-09-22/nine-filipino-fan-favorite-podcasts-join-spotify/.

(3) The Complete Guide to Podcasting for Beginners – Buffer. https://buffer.com/library/podcasting-for-beginners/.

(4) The Complete Guide to Podcasting for Beginners – Buffer. https://buffer.com/library/podcasting-for-beginners/.

(5) Spotify : Philippines : Top Podcasts Podcast Charts – Chartable. https://chartable.com/charts/spotify/philippines-top-podcasts.

(6) Spotify : Philippines : Top Podcasts Podcast Charts – Chartable. https://chartable.com/charts/spotify/philippines-top-podcasts.

(7) 25 Pinoy-made Podcasts You Should Listen To – When In Manila. https://www.wheninmanila.com/25-pinoy-made-podcasts-you-should-listen-to/.

(8) 40 Best Philippines Podcasts You Must Follow in 2023 – Feedspot Blog. https://podcasts.feedspot.com/philippines_podcasts/.

(9) Here are the top 5 Filipino podcasts on Spotify | ABS-CBN News. https://news.abs-cbn.com/ancx/culture/spotlight/10/10/22/here-are-the-top-5-filipino-podcasts-on-spotify.

(10) 10 Podcasting Skills to Master to Take Your Podcast to the Next Level. https://weeditpodcasts.com/10-podcasting-skills-to-master-to-take-your-podcast-to-the-next-level/.

(11) Using podcasts to develop listening skills – TeachingEnglish. https://www.teachingenglish.org.uk/professional-development/teachers/integrating-ict/magazine/using-podcasts-develop-listening-skills.

(12) Podcast Producer Job: How to Become a Podcast Producer. https://www.masterclass.com/articles/podcast-producer-career-guide.

(13) Getty Images. https://www.gettyimages.com/detail/photo/podcast-studio-royalty-free-image/1132835815.

Philippines Radio, Updates

Salary of Radio DJs and Broadcasters in the Philippines

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Radio Broadcasting in the Philippines: A Career Guide

Radio broadcasting is a form of mass communication that uses radio waves to transmit audio signals to a large audience. Radio broadcasting can be used for various purposes, such as entertainment, education, news, sports, music, and public service. Radio broadcasting is one of the oldest and most influential media in the Philippines, reaching millions of listeners across the country.

If you are interested in pursuing a career in radio broadcasting, you might wonder what are the highest paying positions, how to become a radio journalist, what is the average salary of a person working in the Philippine radio industry, and what are the prospects and challenges of this profession. In this article, we will try to answer these questions and provide some useful information for aspiring radio broadcasters.

What are the highest paying radio broadcast positions in the Philippines?

According to PayScale, a website that provides salary and compensation data, the average salary for a radio broadcaster in the Philippines is ₱299,000 per year⁹. However, this figure may vary depending on the position, experience, skills, education, and location of the radio broadcaster. Some of the highest paying radio broadcast positions in the Philippines are:

  • Radio News Anchor: A radio news anchor is a person who presents news stories and updates on a radio station. A radio news anchor may also conduct interviews, report live from the field, or host special programs. A radio news anchor needs to have excellent communication skills, a clear and pleasant voice, a good sense of timing, and a strong knowledge of current affairs. According to PayScale, the average salary for a radio news anchor in the Philippines is ₱360,000 per year⁹.
  • Radio DJ: A radio DJ (or disc jockey) is a person who plays music and interacts with listeners on a radio station. A radio DJ may also introduce songs, announce events, conduct contests, or provide commentary. A radio DJ needs to have a good taste in music, a lively and engaging personality, a sense of humor, and an ability to adapt to different situations. According to PayScale, the average salary for a radio DJ in the Philippines is ₱312,000 per year⁹.
  • Radio Field Reporter: A radio field reporter is a person who covers news stories and events from various locations for a radio station. A radio field reporter may also conduct interviews, gather information, or provide analysis. A radio field reporter needs to have strong reporting skills, a keen eye for details, a curiosity for facts, and an awareness of safety and ethical issues. According to PayScale, the average salary for a radio field reporter in the Philippines is ₱300,000 per year⁹.

How to become a radio journalist in the Philippines?

If you want to become a radio journalist in the Philippines, you will need to have at least a bachelor’s degree in journalism or a related field⁸. You will also need to gain experience through internships, volunteer work, or entry-level positions at radio stations. You will need to build a portfolio of work to showcase your skills and experience. You may also pursue advanced degrees or certifications to specialize in a particular area of radio journalism.

Some of the subjects that you may study as part of your journalism degree are:

  • Media Law and Ethics: This subject covers the legal and ethical principles that govern media practice and communication. You will learn about the rights and responsibilities of journalists, media regulation and censorship, libel and defamation laws, privacy and confidentiality issues, and codes of conduct.
  • Broadcast Writing and Production: This subject covers the techniques and skills involved in writing and producing content for radio broadcasting. You will learn how to write scripts, headlines, introductions, transitions, and endings; how to use sound effects, music, and voice-overs; how to edit audio clips; how to use recording equipment; and how to deliver content on air.
  • Radio News Reporting: This subject covers the fundamentals and practices of reporting news stories for radio broadcasting. You will learn how to research topics, gather sources, verify facts, interview people, write news stories, report live from the field, and follow ethical standards.
  • Radio Feature Writing: This subject covers the methods and styles of writing feature stories for radio broadcasting. You will learn how to choose topics, develop angles, structure stories, use narrative techniques,
    use descriptive language,
    and create interest and appeal for listeners.

What is the average salary of a person working in the Philippine radio industry?

According to Statista¹², a website that provides statistics and data analysis,
the average monthly salary in the Philippines was approximately ₱45
thousand Philippine pesos as of 2020. In that same period,
the annual average wage in
the country was ₱535 thousand Philippine pesos.

However,
these figures may not reflect
the actual income of
a person working in
the Philippine radio industry,
as salaries may differ across sectors
and locations.
According
to PayScale⁹,
the average salary for
a radio broadcaster in
the Philippines is ₱299,000 per year,
but this may vary depending on
the position, experience, skills, education, and location of
the radio broadcaster.

Some of the factors that may affect the salary of a person working in the Philippine radio industry are:

  • Position: As mentioned earlier, some positions in radio broadcasting may pay more than others, depending on the level of responsibility, authority, and expertise required. For example, a radio news anchor may earn more than a radio DJ or a radio field reporter, as they have to present news stories and updates to a large audience.
  • Experience: As with most professions, experience plays a significant role in determining the salary of a person working in radio broadcasting. The more experience a person has, the more skills, knowledge, and reputation they have, which may translate into higher pay. For example, a radio broadcaster with 10 years of experience may earn more than a radio broadcaster with 2 years of experience.
  • Skills: The skills that a person possesses may also affect their salary in radio broadcasting. The more skills a person has, the more value they can offer to their employer and their listeners. For example, a radio broadcaster who can speak multiple languages, use various software programs, or specialize in a certain topic may earn more than a radio broadcaster who does not have these skills.
  • Education: The level of education that a person has may also influence their salary in radio broadcasting. The higher the level of education, the more knowledge and credentials a person has, which may increase their chances of getting hired or promoted. For example, a radio broadcaster who has a master’s degree or a certification in journalism may earn more than a radio broadcaster who only has a bachelor’s degree or no certification.
  • Location: The location where a person works may also affect their salary in radio broadcasting. The cost of living and the demand for radio broadcasters may vary across different regions and cities in the Philippines. For example, a radio broadcaster who works in Metro Manila may earn more than a radio broadcaster who works in Cebu or Davao.

Is radio broadcasting a great career to pursue in the Philippines?

Radio broadcasting can be a great career to pursue in the Philippines if you are passionate about communication, media, and society. Radio broadcasting can offer you many opportunities to express yourself, inform and entertain others, and make an impact on your community. Radio broadcasting can also be challenging, rewarding, and fun.

However,
radio broadcasting also has its drawbacks and difficulties.
Some of the challenges that you may face as
a radio broadcaster are:

  • Competition: Radio broadcasting is a competitive field,
    as there are many radio stations and broadcasters vying for listeners and ratings.
    You will need to work hard to stand out from
    the crowd and attract and retain your audience.
    You will also need to cope with
    the pressure and expectations from your employer and your listeners.
  • Schedule: Radio broadcasting can have an irregular and demanding schedule,
    as you may have to work long hours,
    early mornings,
    late nights,
    weekends,
    or holidays.
    You may also have to deal with
    changing shifts,
    deadlines,
    and breaking news.
    You will need to balance your work and personal life,
    and take care of your health and well-being.
  • Safety: Radio broadcasting can involve some risks and dangers,
    especially if you are working as
    a radio field reporter or covering sensitive or controversial topics.
    You may have to face threats or attacks from
    hostile sources,
    angry listeners,
    or violent groups.
    You may also have to work in
    hazardous or remote areas,
    or during emergencies or disasters.
    You will need to protect yourself and your equipment,
    and follow safety and ethical guidelines.

Conclusion

Radio broadcasting is one of the oldest and most influential media in the Philippines. It can be a great career choice for those who love communication, media, and society. However, it also requires dedication, skills, education, and experience. If you want to pursue a career in radio broadcasting, you will need to prepare yourself for the opportunities and challenges that await you.

Source:
(1) Radiologic Technologist Average Salary in Philippines 2023. http://www.salaryexplorer.com/salary-survey.php?loc=171&loctype=1&job=6607&jobtype=3.
(2) The Radio Journalist profession: how and where to become, salary ranges …. https://www.profguide.io/en/professions/radio-journalist.html.
(3) Philippine: monthly average salary 2020 | Statista. https://www.statista.com/statistics/1048636/philippines-monthly-average-salary/.
(4) Radio Broadcasting Salary in Philippines | PayScale. https://www.payscale.com/research/PH/Industry=Radio_Broadcasting/Salary.
(5) Radio Broadcasting Work, Jobs – 10 August, 2023 | Indeed.com Philippines. https://ph.indeed.com/Radio-Broadcasting-jobs.
(6) Percentage Tax – Bureau of Internal Revenue. https://www.bir.gov.ph/index.php/tax-information/percentage-tax.html.
(7) Television in the Philippines – Wikipedia. https://en.wikipedia.org/wiki/Television_in_the_Philippines.
(8) Filipino Journalists Received Training on Ethical and Professional …. https://www.unesco.org/en/articles/filipino-journalists-received-training-ethical-and-professional-reporting-during-pandemic.
(9) For Local Reporters in Philippines, Radio Offers Opportunity and Risk. https://www.voanews.com/a/for-local-reporters-radio-offers-opportunity-and-risk-/6814352.html.
(10) Communication and journalism education in the Philippines. https://dr.ntu.edu.sg/bitstream/10356/91016/1/AMIC_1971_09_12.pdf.
(11) Average Salary in Philippines 2023 – The Complete Guide. http://www.salaryexplorer.com/salary-survey.php?loc=171&loctype=1.
(12) Average Salary in Philippines 2022 【Exact Salary … – CareerExplorer. https://careerexplorerguide.com/average-salary-in-phillippines/.

Philippines Radio, Updates

The Current State of ABS-CBN Radio Stations in 2023

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ABS-CBN Corporation, one of the largest media conglomerates in the Philippines, faced a major setback in 2020 when its congressional franchise to operate its television and radio stations expired and was denied renewal by the House of Representatives. The franchise renewal controversy was fueled by several issues, such as alleged violations of the constitution, labor and tax laws, and broadcast standards, as well as political interference and bias. President Rodrigo Duterte, who had repeatedly expressed his disdain for the network, called its franchise renewal bid a “piece of garbage” and claimed that it was already sold to a businessman¹.

The denial of the franchise renewal resulted in the shutdown of ABS-CBN’s 42 television stations, 10 digital broadcast channels, 18 FM stations, and 5 AM stations nationwide. The National Telecommunications Commission (NTC) issued a cease and desist order on May 5, 2020, effectively silencing the network’s broadcast operations. The NTC also issued two alias cease and desist orders on ABS-CBN TV Plus and Sky Direct, the network’s digital TV and satellite TV services, on June 30, 2020. The frequencies assigned to ABS-CBN were recalled by the NTC on September 10, 2020¹.

The shutdown of ABS-CBN’s radio stations affected millions of listeners who relied on them for news, information, entertainment, and public service. According to a survey conducted by Kantar Media in 2019, 62 percent of the respondents in the Philippines stated accessing media through radio or audio for the past 12 months². Radio is also the second most used and most trusted source of political information in the country. In 2013, roughly two-thirds of the country’s population listened to radio, with 41.4 percent listening at least once a week, according to the Philippine Statistics Authority³. Radio is also the most pervasive medium, reaching even the remotest areas of the country.

ABS-CBN’s radio stations were among the most popular and influential in the country. Its AM radio network, Radyo Patrol, consisted of 16 stations that delivered news, public affairs, public service, soap opera and talk shows. Its flagship station, DZMM 630, had a selected audience share of 24.9 percent in 2016, making it the top-rated AM station in Metro Manila⁴. Its FM radio network, MOR Philippines, consisted of 17 stations that played mostly music and entertainment programs. Its flagship station, MOR 101.9 For Life!, had a selected audience share of 34.1 percent in 2016, making it the top-rated FM station in Metro Manila⁴.

Despite the loss of its broadcast franchise, ABS-CBN did not give up on its mission to serve the Filipino people through various platforms. It resumed broadcasting through pay-TV Kapamilya Channel on June 13, 2020, and free-to-air A2Z (via ZOE TV) on October 10, 2020. It also partnered with former rival TV5 to simulcast some of its programs on January 24, 2021. It also continued to produce content for its online platforms such as iWantTFC (streaming service), Kapamilya Online Live (YouTube and Facebook), Kumu (social media app), Teleradyo (online radio), and ABS-CBN News (website).

As for its radio stations, ABS-CBN has not yet announced any plans to revive them or apply for a new franchise. However, some of its former radio personalities have found new homes in other radio networks or online platforms. For instance, some of the former Radyo Patrol anchors have joined Radyo Pilipinas (government-owned), Radyo Veritas (Catholic-owned), or Radyo Katipunan (Jesuit-owned). Some of the former MOR DJs have joined Barangay LS (GMA-owned), Wish FM (BMPI-owned), or Energy FM (Ultrasonic-owned). Some have also ventured into podcasting or vlogging to reach their loyal listeners.

The current state of ABS-CBN’s radio stations reflects the challenges and opportunities that the media industry faces in the changing media landscape and evolving radio listening habits. On one hand, radio faces competition from other forms of media such as television, internet, social media, streaming services, podcasts, and music apps that offer more choices and convenience to consumers. On the other hand, radio still has an edge over other media in terms of accessibility, affordability, reliability, and intimacy that can appeal to a wide and diverse audience.

The future of ABS-CBN’s radio stations remains uncertain at this point. However, one thing is clear: radio is not dead yet. It is still alive and kicking in the hearts and minds of millions of Filipinos who tune in every day for their dose of news, information, entertainment, and public service. Radio is still a vital part of the Filipino culture and identity. Radio is still for life.

Source:
(1) ABS-CBN franchise renewal controversy – Wikipedia. https://en.wikipedia.org/wiki/ABS-CBN_franchise_renewal_controversy.
(2) TIMELINE: ABS-CBN franchise renewal | ABS-CBN News. https://news.abs-cbn.com/news/02/23/20/timeline-abs-cbn-franchise-renewal.
(3) Duterte says ABS-CBN franchise renewal bid ‘piece of garbage’. https://www.pna.gov.ph/articles/1132769.
(4) ABS-CBN franchise renewal denied | The Manila Times. https://www.manilatimes.net/2020/07/10/news/headlines/abs-cbn-franchise-renewal-denied/740078/.
(5) Radio in the Philippines. https://www.esquiremag.ph/culture/music/radio-in-the-philippines-a2314-20190809-lfrm2.
(6) Radio Outlets Philippines | Media Ownership Monitor. https://philippines.mom-rsf.org/en/media/radio/.
(7) Philippines – Media Landscapes. https://www.medialandscapes.org/country/philippines/media/radio.
(8) Philippines: consumer radio usage | Statista. https://www.statista.com/statistics/1096952/philippines-consumer-radio-usage-frequency/.
(9) List of ABS-CBN Corporation channels and stations – Wikipedia. https://en.wikipedia.org/wiki/List_of_ABS-CBN_Corporation_channels_and_stations.
(10) 101.9 MHz FM, Manila, Philippines – Online Radio Box. https://onlineradiobox.com/ph/dwrr/.
(11) List of ABS-CBN Corporation stations and channels. https://philippinetelevision.fandom.com/wiki/List_of_ABS-CBN_Corporation_stations_and_channels.
(12) List of ABS-CBN Corporation channels and stations. https://philippinetelevision.fandom.com/wiki/List_of_ABS-CBN_Corporation_channels_and_stations.

Updates

Comparing Radio Industry in China vs USA, Europe

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Radio Broadcasting Industry in China: A Success Story

Radio is one of the oldest and most popular forms of mass media in the world. It has the ability to reach a wide and diverse audience, provide information and entertainment, and influence public opinion. However, not all radio markets are equal. In this article, we will compare the radio broadcasting industry in China with those in the USA and Europe, and explain why China has a better and more flourishing radio market.

First of all, let’s look at the size and revenue of the radio broadcasting industry in each region. According to Statista⁴, radio and television networks in China generated a revenue of around 1.24 trillion yuan (about 191 billion U.S. dollars) in 2022, registering an eight percent year-over-year increase. This is much higher than the estimated revenue of radio broadcasters in the United States, which was 13.4 billion U.S. dollars in 2021⁵. It is also higher than the European broadcasting revenue, which was forecast to reach nearly 87 billion euros (about 102 billion U.S. dollars) by 2026⁸.

Secondly, let’s examine the content and reach of the radio broadcasting industry in each region. According to Wikipedia¹, there are over 3,000 radio stations in China, covering every province, autonomous region and municipality. The Central People’s Broadcasting Station, the nation’s official radio station, has eight channels, and broadcasts for a total of over 200 hours per day via satellite. China Radio International (CRI), the only national overseas broadcasting station, is beamed to all parts of the world in 38 foreign languages, standard Chinese and four Chinese dialects, and broadcasts for a total of over 300 hours every day. In contrast, according to Pew Research Center⁵, there are over 15,445 radio stations in the U.S., but only about eight-in-ten Americans listen to terrestrial radio in a given week. In Europe, the broadcast market is much more fragmented than in North America or China; the region is characterized by multiple languages, a wide range of large state-funded broadcasters, a variety of commercial broadcasters and several pay-TV operators⁷.

Thirdly, let’s explore the reasons why the radio broadcasting industry in China is better and more flourishing than those in the USA and Europe. One possible reason is that radio is more accessible and affordable than other forms of media in China, especially in rural areas where internet penetration and smartphone ownership are low. Another possible reason is that radio is more trusted and influential than other forms of media in China, especially during times of crisis or emergency when people need reliable and timely information. A third possible reason is that radio is more innovative and diverse than other forms of media in China, offering various special programs of news, current affairs, comment, entertainment, politics, economy, culture, technology and so on.

In conclusion, the radio broadcasting industry in China is better and more flourishing than those in the USA and Europe because it has a larger size and revenue, a wider content and reach, and more advantages over other forms of media.

Source: 8/13/2023
(1) China: radio and television networks revenue 2022 | Statista. https://www.statista.com/statistics/224631/revenue-of-radio-and-television-networks-in-china/.
(2) Key facts about the US radio industry and its listeners for World Radio …. https://www.pewresearch.org/short-reads/2023/02/13/for-world-radio-day-key-facts-about-radio-listeners-and-the-radio-industry-in-the-u-s/.
(3) Broadcasting Market Outlook 2022 – 2026 – ReportLinker. https://www.reportlinker.com/clp/global/6131.
(4) Radio in China – Wikipedia. https://en.wikipedia.org/wiki/Radio_in_China.
(5) Broadcast and media technology market in Europe – IBC. https://www.ibc.org/thought-leadership/broadcast-and-media-technology-market-in-europe/5041.article.
(6) TV & Radio Broadcasting in China – Industry Data, Trends, Stats – IBISWorld. https://www.ibisworld.com/china/market-research-reports/tv-radio-broadcasting-industry/.
(7) TV and Radio Broadcasting in China Industry Research Report – PRWeb. https://www.prweb.com/releases/china/tv-radio-broadcasting/prweb11032182.htm.
(8) U.S. Radio Industry – statistics & facts | Statista. https://www.statista.com/topics/1330/radio/.
(9) Radio Broadcasting in the US – Industry Data, Trends, Stats – IBISWorld. https://www.ibisworld.com/united-states/market-research-reports/radio-broadcasting-industry/.

Music Industry, Streaming Station, Updates

K-Pop and P-Pop: the future of pop music in the Philippines

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K-Pop, or Korean pop music, has been a dominant force in the global music scene for the past decade. With its catchy tunes, stunning visuals, and diverse genres, K-Pop has attracted millions of fans from different countries and cultures.

One of the countries where K-Pop has made a significant impact is the Philippines, where many Filipinos have embraced the Korean wave or Hallyu.

The influence of K-Pop in the Philippine music industry can be seen in various aspects, such as the popularity of Korean artists, the emergence of Filipino cover groups and fans clubs, the adaptation of Korean styles and trends, and the inspiration for local talents to pursue their dreams. According to Jessica Odiong, a K-Pop fan for almost 11 years, there is something about K-Pop that makes her listen to it over and over again. 

“Every K-Pop music video that they’ll release is very creative and there’s no boring scene. Also, I love their fashion they’re really advanced. In terms of music, I love how it catches my mood through its beats even though I can’t understand the majority of the lyrics because the majority of it is Korean.”¹

K-Pop has also paved the way for the rise of P-Pop, or Philippine pop music, which is a genre that incorporates elements of Filipino culture and identity with influences from K-Pop and other international music styles. 

One of the most successful P-Pop groups is SB19, a five-member boy group that debuted in 2018 under a Korean entertainment company. SB19 has received numerous awards and topped the Billboard charts with their songs that showcase their vocal and dancing skills as well as their Filipino pride. SB19 is hoping to bring P-Pop to the rest of the world, taking some cues from K-Pop’s playbook to do so.²

K-Pop will not fade out anytime soon because it is constantly evolving and innovating to meet the demands and preferences of its global audience. K-Pop artists are known for their versatility and creativity, as they explore different genres, concepts, collaborations, and platforms to showcase their talents and personalities. K-Pop also has a loyal and passionate fan base that supports and promotes their favorite artists through social media, streaming, voting, and other activities.

The future of P-Pop and K-Pop in the Philippines is bright and promising, as more Filipino talents are emerging and gaining recognition in the local and international music scenes. P-Pop groups such as BINI, MNL48, BGYO, PLUUS, and Hori7on are following the footsteps of SB19 and creating their own unique sounds and images that reflect their Filipino roots and influences.³ K-Pop groups such as BTS, Blackpink, TWICE, EXO, and NCT are also continuing to dominate the Philippine charts and captivate the hearts of Filipino fans with their music and charisma.⁴ Both P-Pop and K-Pop are contributing to the diversity and richness of the Philippine music industry, as well as fostering cultural exchange and appreciation between Filipinos and Koreans.

¹: [K-ulture: The influence of KPop in the Philippines | Sagisag](^1^)

²: [The influence of K-Pop in the rise of P-Pop – SUNSTAR](^2^)

³: [POPSTIVAL 2022 Unites K-Pop And P-Pop In An Unforgettable Night For Filipino Fans – Koreaboo](^3^)

⁴: [Globalizing Inspirations: K-Pop and its Influence to Philippine Popular Music | Dann Paulo Sacdalan – Academia.edu](^4^)

Source: 

(1) K-ulture: The influence of KPop in the Philippines | Sagisag. https://www.sagisag.com/article/4236/Exclusives/k-ulture-the-influence-of-k-pop-in-the-philippines.

(2) (PDF) Globalizing Inspirations: K-Pop and its Influence to Philippine …. https://www.academia.edu/44838420/Globalizing_Inspirations_K_Pop_and_its_Influence_to_Philippine_Popular_Music.

(3) Effects of Patronizing Korean Pop (KPOP) Songs in the Philippine Music …. https://writingbros.com/essay-examples/effects-of-patronizing-korean-pop-kpop-songs-in-the-philippine-music-industry/.

(4) Understanding the Influence of K-Pop on Filipino Teens – WritingBros. https://writingbros.com/essay-examples/understanding-the-influence-of-kpop-on-filipino-teens/.

(5) K-ulture: The influence of KPop in the Philippines | Sagisag. https://www.sagisag.com/article/4236/Exclusives/k-ulture-the-influence-of-k-pop-in-the-philippines.

(6) (PDF) Globalizing Inspirations: K-Pop and its Influence to Philippine …. https://www.academia.edu/44838420/Globalizing_Inspirations_K_Pop_and_its_Influence_to_Philippine_Popular_Music.

(7) Effects of Patronizing Korean Pop (KPOP) Songs in the Philippine Music …. https://writingbros.com/essay-examples/effects-of-patronizing-korean-pop-kpop-songs-in-the-philippine-music-industry/.

(8) Understanding the Influence of K-Pop on Filipino Teens – WritingBros. https://writingbros.com/essay-examples/understanding-the-influence-of-kpop-on-filipino-teens/.

(9) The influence of K-Pop in the rise of P-Pop – SUNSTAR. https://www.sunstar.com.ph/article/1958739/cebu/lifestyle/the-influence-of-k-pop-in-the-rise-of-p-pop.

(10) Tracing the origins of P-pop – CNN Philippines. https://www.cnnphilippines.com/life/entertainment/Music/2021/11/12/the-origins-of-p-pop.html.

(11) POPSTIVAL 2022 Unites K-Pop And P-Pop In An Unforgettable … – Koreaboo. https://www.koreaboo.com/news/popstival-2022-unites-kpop-ppop-first-time-in-unforgettable-night-filipino-fans/.

New Music, Updates

iRadio Golden Songs Chart Topper DJ HEAD Releases New Single Memory Blossoms

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Photo by Pixabay on Pexels.com

Electronic music producer DJ HEAD has just started work. The new song “Memory Blossoms” was just released a few years ago. During the Chinese New Year, it was on the top of the “i Radio Golden Songs Chart” in China and Guangzhou, surpassing Wei Li’an, Yu Dingshi, Gao Erxuan and other singers. Let DJ HEAD shout: “This is really the best New Year gift, and it is also the best affirmation for independent music producers!”

DJ HEAD has transformed from a dance music producer to a singer-songwriter, and his achievements are not bad. After the release of his 2nd album “Head and Way”, he has created an amazing amount of creations. He released his latest single “” Memory Blossoms”, and invited friend No Name to sing a duet.

When the news of winning the championship came, DJ HEAD was happiest that his hard work could be shared with more fans. The song MV ( https://youtu.be/hGlFCTYRwyo ) has been broadcast on the YouTube channel.

DJ HEAD, who has been on the Billboard dance chart for 3 consecutive years, used to run around major cities around the world because of his DJ work performances, but it was the first time since the epidemic was lifted for the first time in 3 years that he let himself go, especially running with a pilgrimage Went to Jordan to seek new creative inspiration, and returned to Taiwan with a burst of creativity.

Because he is a fan of the movie “Star Wars”, when DJ HEAD went to the desert of Jordan, saw the movie scene, and saw the endless red rock mountains like the surface of Mars, he was very excited.

In addition to the stunning scenery to DJ HEAD, he also lived in the high-end tent where the film crew lived during the filming period, allowing him to be in the relevant places of “Star Wars” day and night. He joked happily: “As long as you can imagine, the force is with you together!”

DJ HEAD revealed that the place is really like an alien planet, a fully immersive experience! In addition to changing into formal Arab male attire, he also rode a camel for the first time, feeling the charm of “The Arabian Nights”.

DJ HEAD shared what he saw and heard during his travels in Jordan. He went to Wadi Rum Reserve (Wadi Rum), a world natural and cultural heritage. .

He went deep into the desert of Star Wars and stayed in the high-end tents left by the film crew. There are air conditioners, refrigerators and other household appliances, as well as beautiful large bathrooms. He was amazed, “These five-star tents are really deserts. An oasis in the

The top of these tents is specially designed to be transparent, so that residents can watch the vast starry sky and fall asleep, so it is hard to find a room! In terms of food, DJ HEAD also thinks it is very unique, with authentic desert dishes, the baked food stuffed in the earthen kiln in the sand, served with Middle Eastern flatbread, hummus and cheese, but because he is a vegetarian, he directly omitted meat.

He also went to the Dead Sea to experience floating. What’s interesting is that he held a book and pretended to take pictures, which made foreign tourists follow suit. Many people came to borrow books from him to take beautiful photos online, making him a “central library”.

DJ HEAD also personally visited the legendary place where “Moses opened the Red Sea” to experience the eternity of the ancient times. During this charging trip, he exclaimed: “It’s so shocking!” Especially in the desert of thousands of years, boundless inspiration flew in, making DJ HEAD return to Immediately after arriving in Taiwan, his creative power erupted, and he wrote the unconventional “Memory Blossoms”, which became the latest homecoming song for Chinese.

Streaming Station, Updates

[iOS] iPhone mobile radio station App, Radio.tw allows you to listen to Taiwan Radio FM online for free

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Still wondering how to make the iPhone directly receive radio stations in Taiwan? In fact, you don’t need to buy other plug-ins or change your mobile phone. You can listen to Internet radio as long as you have an Internet connection on your iPhone or iPad. Many of the current radio apps have their own characteristics, but today I’m going to introduce this “Radio” “.tw-Online Taiwan Radio FM” allows you to instantly listen to Taiwan’s local radio stations and Apple Line stations. It also supports iPhone X resolution, automatic timer countdown, Apple Watch, background playback and other functions.

Radio.tw-Online listening to Taiwan Radio FM App The biggest feature is that you can listen to it immediately when you open it. It really does not need to wait for seconds to open, and it supports radio stations including UFO UFO radio, Hit FM, Kiss Radio, Apple Line, Pop Radio , ICRT, Philharmonic, China Radio and other well-known radio stations. You can also click “i” to learn about the current program information, so that we can know when there will be special broadcast programs.

In addition, background playback is also supported. Even if you launch the App and return to the main screen or enter the standby mode, you can still play and broadcast.

If some stations are frequently listened to, you can “long press” the station name and it will be automatically added to the favorite list and placed at the top.

In addition, you can turn on the timer switch in the settings, and automatically stop playing the radio station after a few minutes of customizing, which is very suitable for users who like to listen to music before going to bed.

In addition, widgets are also supported, and the favorites list can be played directly from the widget.

In the settings in the lower right corner, there are also past playback history, alarm clock, automatic playback, and notification center. If you feel that the advertisement is a bit annoying, you may click to remove the advertisement and it can be removed at a cost of 90 yuan. By the way, sponsor the author to launch such a high-quality App.

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Updates

KPop Megastar BTS to invade radio ads with car collab

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You know what they say, auto ads are the lifeblood of radio. The blue skies, the crystalline raindrops, the fresh scent that only the woods give off. The Earth is a concentrate of colors and scents , which must be preserved, protected, enhanced. Hyundai tries to do it with hydrogen cars and has found among its travel companions BTS, the most famous pop band in South Korea and at the top of the charts all over the world.

With the video you see above, Hyundai and the BTS wanted to celebrate Earth Day on the 50th anniversary of its establishment . Earth Day 2020 was the right occasion, in a planet wounded by the coronavirus, to promote a different culture of protecting the environment and the health of the organisms that inhabit it, humans among others. Hyundai’s hope is to build a sustainable society in its production processes and its consumption, which finds in hydrogen the right push to shape the economy . On the other hand, a famous book by Jeremy Rifkin of some years ago had the same hopes.

Young, hugely popular, with over 20 million records sold worldwide , the BTS are testimonials of this campaign and at events such as the Grammys they arrive aboard Nexo , Hyundai’s hydrogen car. The name BTS stands for Bangtan Sonyeondan, which in Korean translates as "bulletproof boy scouts" , and they are now a myth not only at home, so much so that in the USA they have climbed the charts as only the Beatles before among the foreign bands . Global Brand Ambassadors of Hyundai launched the #DarkSelfieChallenge for Earth Day, inviting them to post photos with the hashtags #DarkSelfieChallenge and #EarthDay on social networks by May 4th.

Updates

The Surprising Thing KPOP Giant BTS Did That Will Make Radio Stations Go Gaga

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As we anticipated here on Ginger Generation , the BTS recently signed a new important collaboration with Samsung! The K-pop group par excellence has in fact decided to work side by side with the tech giant, of which he is the new testimonial!

On the occasion of the launch of the Samsung Galaxy S20, the main competitor smartphone manufacturer of Apple has given birth to a new adorable spot that sees the boys as protagonists. Jimin, Jungkook, Jin, Suga, J-Hope, RM, V and Jin are in fact the face of the brand’s new advertising campaign, perhaps coming soon also on TV.

In case you came here for the first time and you don’t know BTS (but we doubt it!) Know that we are talking about the most famous K-pop group in the world today. These 7 Korean kids quickly conquered the world rankings, becoming a global phenomenon in no time.

What is the song of the advertising Samsung S20 called?
The piece in question chosen for this spot is the sparkling Best of me. The piece, as certainly all fans of the Army will know, is one of the BTS songs inserted on the album Love Yourself 承 ‘Her ‘. The piece is specifically the second single from the lucky album.

With Samsung, we remind you, the BTS have signed an agreement for the C onnect BTS project . The project is a global initiative with museum curators from 5 of the largest cities in the world. London. Berlin, Buenos Aires, Seoul and New York. The very ambitious project aims to unite people around the world through art thanks to an unprecedented virtual experience.

Updates

Request BTS Songs on MOR 101.9 Manila

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Request for your favorite and chart-topping BTS songs on MOR 101.9 Metro Manila, the station is the biggest and number 1 radio station under the My Only Radio network and operated by ABS-CBN Broadcasting Corporation in the Philippines.

Use the following social media outlets and contact details to request for BTS songs.

Telephone number: (02) 3415 1111
Facebook Page/Messenger:
Twitter: https://twitter.com/mor1019

The BTS are seven boys between 22 and 28 years of age who are changing the rules of pop . They come from South Korea and, without too many words, are currently the most popular boyband in the world . Despite singing in Korean. Standard bearersof the K-pop genre – a mix “made in Korea” composed of singing, rap and dance -, according to the Guinness World Record, the BTS  are the celebrities who have achieved the highest level of engagement ever , with an average of 252,200 retweets per post. To exemplify the scope, their name has been tweeted more than those of Donald Trump and Justin Bieberput together. An amazing result for a band that, in these days, is definitely conquering the American continent too.

The name BTS is an acronym for Bangtan Sonyeondan , which means ” bulletproof boy-scout “, an expression that means “blocking stereotypes, criticisms and expectations that, like bullets, target teenagers, preserving their values”. Until in July 2017 the announcement arrived that BTS stands for “Beyond The Scene”: to reflect the meaning of ” portrait of the growing youth “, to indicate that the guys of the band – RM (band leader) , Jin, Suga, J-Hope, Jimin, V and Jung Kook – were progressively “overcoming the realities they faced”.

As much as they sold 10 million records sold, distributed over seven albums, the boys try to keep their feet on the ground. ” The first rule is to love ourselves ,” says RM spokesman. «Life has many problems, unpredictable obstacles. But I think the most important thing to live well is to be yourself. What we are trying to do ». In fact, BTS albums revolve around self-acceptance, school anxieties, social situation and even mental health , including the latest Maps of the Soul: 7 , the best-selling record in the history of South Korean music.

The seven boys made their debut in 2013 with the album  2 Cool 4 Skool , welcomed by a moderate success. But it is only in 2016 that they manage to break through internationally , with their EP Wings. But above all  with the DNA music video . Which on Youtube has almost a billion views . And then with first place for three years in the  Top Social Artist Award at the Billboard Music Awards (audience award, they managed to beat heavyweights like Justin Bieber and Selena Gomez . They also manage to beat the Beatles, placing three albums in first place of the Billboard 200 in the same year.

Today, BTS compete in the US market with great agility, thanks to the exhibition at the Grammys last February and participation  at the Tonight Show to Jimmy Fallon , where the band sang and danced in a Grand Central  – the railway station Manhattan  – completely empty . Earning over 4 million interactions through social networks, setting the absolute record for the current year.