Radio stations in Asia, Particularly in the South East, like in the Philippines, Malaysia, Singapore. Stations here have unique needs when it comes to their radio imaging and production for the morning block.
It’s a multi-culture approach and there is no one size fits all imaging service that fits the needs of imaging and morning show producers.
Sure, there are several updating services out there. But often times they are tailored and more often than not, sorry to use this but “left-overs” from already aired productions in major networks.
Now what to do:
1.) Create your own sounds. Your spring board is your listeners. Whatever format you have, start with the listeners in mind.
You need a new promo or intro for your station’s morning show? You don’t need to use the most expensive production service out there. Use sounds that are relevant to your listeners. Listener clips, and use voices of your morning jocks, it’s a no brainer.
2.) But you still need FX right? Go for libraries that intended and designed for morning shows. These FX collections contain relevant audio elements that grab listeners attention. Not just bangs, the booms and the swooshes, but drops, clips and sound bytes that are morning show friendly.
One such collection of morning show imaging and production FX are the Morning Freqz Volumes 1 and 2.
Here have a listen to the demo and contact the site on how to get this for your station
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