Magic 89.9 Hunts for Junior Jock

WANT TO BE A MAGIC 89.9 JUNIOR JOCK?

Junior Jock

Come to the Magic 89.9 Junior Jocks audition happening on Saturday April 16 and Sunday April 17 at Red Box on the 3rd floor of Greenbelt 3 in Makati.

Bring your Bio Data with a recent 1×1 photo of yourself.
Junior Jock Auditions are open to Highschool and College students only.
Auditions are from 11am-11pm only. First come, First auditioned so get there early!

Pinoy Develops Internet Radio Facebook App

Programmer Junald Oncada developed a Facebook App that lets you listen to not only 1 but all Philippine terrestrial and internet radio stations. Those streaming on Ustream and Livestream are included in this application. No more switching Facebook pages, you get to tune in from station to station under 1 page. You can try it here

Here’s how it looks like:

99.5dWR-TFM (Manila) To Hold Summer Radio Workshops For Students

R

DW Offers Summer Workshops For Students

Manila Top 40 station — 99.5dWR-TFM (Manila) is inviting college students this summer to join and learn from its radio workshops, dubbed The Farm Version 2.0. The station offers programs for on-air programming, radio production, and the ins and outs of the music industry.

To join, college students are asked to submit resumes either by emailing to dw  r    t   _fm@yahoo  .com or by hand-carry at UNIT 906-B Paragon Plaza, Edsa Corner Reliance Street, Mandaluyong City.

High school students may also apply along with a written parental consent.

Interested applicants will be given only until March 31, 2011 to send in their resumes.

The Drive 99.5dWR-TFM (Manila) is the flagship FM station of Real Radio Networks.

Live365, Pollack Media Partners for Athena365 – All Female Web Radio Network

Foster City, CA March 23, 2011 —

Live365

Athena365.com

announced new content deals and a strategic development agreement with Pollack Media for its new “Digital Moms”- focused internet radio network, Athena365. Since its beta launch in mid November, Athena365 has attracted hundreds of thousands of women, generating thousands of registrants and Facebook likes. Athena365 music stations showcase styles from Pop to Jazz, and Athena talk stations, like Harpo Radio, feature celebrities such as Dr. Oz and Dr. Laura Berman.

Building on this early momentum, Live365 is now bringing a variety of successful bloggers and authors to Athena365. Planned featured stations include talk programming by Dr. Sagall of Pediatrics for Parents; Melinda Roberts, author of themommyblog.net and Mommy Confidential; and Dawn Friedman, an author published by The Huffington Post and Parenting.com. These partners will provide their unique insights on health, parenting, relationships, and other subjects of interest to the women served by Athena365.

“I wanted more ways to reach my audience. On-the-go Moms can’t read my blog while they’re driving. But they can listen to me on Athena365,” said Melinda Roberts. “It’s a great chance to adapt what I do to the lifestyle of my audience.”

“We have this list of people we think are just incredibly talented and brilliant. We have to get them on the air,” said Gary Lipkowitz, Director of Business Development at Live365. “We are explicitly promising Athena365 listeners a compelling stream of content that will both entertain and enrich their lives. This is the first step toward fulfilling that promise.”

The Athena365 team has also joined forces with veteran music experts and media consultants Pollack Media Group. The Pollack Media Team, led by Jeff Pollack and programmer Pat Welsh, is curating Live365’s extensive station roster for inclusion on Athena365. In addition, the Pollack Media team is working closely with Live365 to deliver new content and distribution partnerships.

“We couldn’t be more excited to be part of Athena365’s growth,” said Jeff Pollack. “We’ve been hearing positive feedback about Athena365 from prospective partners, and I’m confident that Athena365 listeners are going to see some big names coming their way.”

About Athena365.com
Athena365 is the new 24/7 cloud internet radio network dedicated to women, moms, and families. Athena radio is built on the Live365 platform, which has been broadcasting over the internet continuously since 1999. Athena365 features music stations ranging from Pop to Classical, as well as talk programming on topics including health, fitness, and finance. The Athena365 women’s radio network is owned and operated by Live365. Live365’s end-to-end broadcast services empower individuals and organizations to reach audiences around the globe, by providing tools, services and royalty coverage. Live365’s powerful advertising platform allows brands to reach their target audience segments at scale with display, audio and video ad units. For business development inquiries, contact busdev(at)athena365(dot)com

About Pollack Media
Pollack Media Group is an international media consultancy that specializes in connecting content and distribution companies with consumers. With experience in television, music, film, radio, print, and digital media, Pollack Media helps companies navigate the new media landscape, from traditional media to bleeding edge technologies. In the past 25 years, PMG has grown into one of the largest music and media advisory firms with worldwide clients including MTV, VH1, CMT, National Geographic, Microsoft, Harpo Inc., movie studios, managers, artists, radio stations and magazines. More recently Pollack has moved into the digital media space working with a wide variety of clients on strategy and business development.

Love Radio Cebu November 2010 Aircheck

Golden Peak Hotel houses Love Radio Cebu's FM Studio

97.9 Love Radio is DYBU FM, an FM station of Manila Broadcasting Company (MBC). The station’s FM studio is housed at the Golden Peak Hotel and Suites, Gorordo Ave, Cebu City, along with its sister stations DYRC, DYHR, DYTC and DYXR.

DYBU initially went on the air on AM since the 1950s. However in 1975, it transferred to the FM band (its sister station DZMB in Metro Manila, also moved to the FM dial as Love Radio, the flagship station of MBC in Manila).

Listen to an aircheck recorded November 7, 2010

97.9 Love Radio Cebu Listen Online
Listen to 97.9 Love Radio Cebu Listen Online

 

Turning Radio Listeners Into Active Music Programmers

Listeners Allowed To Control Radio's Music Program

In its effort to keep listeners and potential audience to stick with radio, a company in the US came up with a project that may redefine radio as a real-time interactive medium.

Radio, has become more interactive these days. Through social media, listeners can send in messages to DJs. But control of the music program for most radio stations is still done by their staff.

Song requests can be made via Facebook, Twitter or the station website, but in these days of on-demand, instant gratifying media like YouTube and Pandora, the delayed and more often less granted song request isn’t really much appealing to young and evolving listeners.

So, Listener Driven Radio or LDR (ldrradio.com) created a program that will allow listeners to pick which song is to be played next. It doesn’t work like the regular song request features on most radio websites, where you type in or check-box a song title/artist, hit a “SEND” button and hope the DJ picks your request.

But in LDR, the listener is given a lineup of songs and he arranges them according to his preferred sequence, which pretty much works like how you sequence songs on your Winamp or Windows Media Player, where you “push up” a song or songs you want to listen next.

Of course, since there will be plenty of other users re-arranging the list, each “push up” of a song (is considered a vote). The song with the most “push ups” (I don’t like how that sounds), gets to be played next.

This indeed gives the control of the station’s music programming to the listeners.

But it has of course, some drawbacks. Abuse of this service may include fans of certain artists to conspire a “push up” of a song so it gets played more often.

This is addressed however by limiting the hours when the listeners can use the service. Some stations allow such feature on their 3-5 pm afternoon drive only.

This isn’t actually new to internet radio stations, who have already introduced an on-demand or instant play of a song request. Stations that particularly use the SAM Broadcaster software can let users request a song and get it played instantly.

Services like these really give the users the democracy on a station’s music program. What do you think of this attempt of turning radio into an on-demand medium? Will you be using such listener-control features to your audience?

18 Truths About Drastic Changes on Mainstream Radio

DJ Mo: "English Stations Will Not DIE"

No, radio is not yet dead in the Philippines. But in the past years, we’ve seen drastic changes on programming and branding. Is this for good, for better or for worse? Here are some truths about these changes?

1. Stations flip to “masa” formats because it’s where most listeners are
2. High end and niche stations (e.g. NU 107) sign off because niche listenership declines
3. Class A-B audience now has internet radio, iPods, and other on-demand media for music
4. Advertisers pay more on “masa” stations because it’s where most listeners are
5. Most radio listeners prefer “masa” stations for their entertainment value
6. Most radio listeners prefer “masa” stations for MORE popular songs
7. Most radio listeners prefer “masa” stations for their use of Filipino/local dialect
8. Most “masa” format flips reasoned that they only want to extend their demos, truth is, they MORE money.
9. More “masa” flipping stations in the country means less Top 40 stations
10. Which translates to slimmer airplay for niche musicians and artists
11. This also means recording companies will have to hire and record more “masa” appealing singers and bands.
12. More “masa” stations mean less English-speaking radio stations.
13. “Masa” stations are actually more of “talk-based” programming
14. With more “talk-based” programs on masa stations, listeners will now start seeking for alternative all-music programs.
15. There’s a significant number of FM listeners tuning in via cellphone, which means FM is a part of their daily lifestyle
16. Which means, listeners need news on FM while riding jeepney going to work/school
17. This means, listeners need music on their background and not just talk while at work
18. There are still a significant number of niche radio listeners, it’s just that radio stations aren’t doing something to keep them.

There might be more truths about the exodus of radio stations to the Masa format, but we get the point. Just because this “barriotic” formats are what most listeners want, doesn’t mean you have to slam it on their face and give them loads of it. Nobody wants to have sardines as their breakfast everyday of the year.

We just hope stations give listeners variety. In an article posted online, DJ Mo is Magic 89.9 expressed his thoughts on the current radio scene. He sees that while masa stations are flourishing, English-speaking radio stations will continue to exist.

“It is like music. Just because a Filipino singer like Jovit Baldivino is popular, [that does not mean] all singers will be like him. Of course rock will exists, there will still be bands. There is Korean-Pop. We all thrive on variety, and radio is just like that,” Mo Twister told BusinessWorld.

Jeffrey O. Valisno has an interesting article about the Changing Landscape of FM Radio in the Philippines. Read here

Listen to 92.3 News FM Online

92.3 News FM

Radyo5 92.3 News FM is DWFM, a Nation Broadcasting Corporation (NBC) flagship station. NBC partnered with TV5 Philippines in re-branding the then Top40 station into the first NewsTalk radio on Manila’s FM band.

DWFM first aired in 1963 as a music station. In 1975, it started to carry the MRS or Most Requested Song moniker. In 2001, when RNB music became popular, DWFM became Joey @ Rhythms 92.3. The rest of the NBC stations in the country also followed suit, with provincial stations carrying names like Jessie and Danny.

In 2007, the station moved to the house dance format under the brand “XFM”. In 2009, it went back to CHR, “U92”. And the following year, it became Radyo 5 News FM.

Prior to the start of the new programming on DWFM last November 8, the final song played was Last Dance by Donna Summer. The first show aired by the new station was “Andar ng nga Balita” hosted by Martin Andanar. As of now, News FM shares facilities with its sister station 106.7 Dream FM. Radyo5 has plans to broadcast nationwide via its provincial AM and FM relay stations.

Just this February 21, 2011, in the tradition of simulcasting radio broadcasts on TV, select programs of 92.3 News FM are being broadcast on AksyonTV, an all news channel by TV5.

To listen online, just go to http://www.tv5.com.ph/

Blazin100.com First Filipino-owned Internet-based Top 40 Station on iTunes Radio

Blazin100.com First Filipino-operated Internet-based Top 40 Station Featured on iTunes Radio (that is broadcasting from the Philippines and not abroad)

It’s a feather in the cap for Blazin100.com to have their station featured on the iTunes Radio list. And they’re even more proud that they are the first Filipino-operated Top 40 internet-based (not FM) station (that is broadcasting from the Philippines and not abroad) that is on the list.

So what is iTunes Radio? It’s a list of internet radio stations from different countries. You can find this list by downloading the iTunes 10 software that is totally free. On the left panel, under the Library section, you see a “Radio” tab.

The stations are categorized by genre like Rock, Classic, Reggae and Top 40 or stations that play current hits.

Applying for iTunes Radio wasn’t easy. A team from the Apple-owned entity reviews the station based on a set of criteria. And the station must pass the strict streaming quality requirement. Because of Blazin100.com’s high quality sound, the station made it to the list.

For Filipinos here or abroad who love the Top 40 sound of a Philippine broadcaster, they now have more options to listen to Blazin100.com, aside from its on-site Adobe Flash radio player.

Blazin 100 is also available on Nokia Internet Radio directory, Internet-Radio.org.uk, Audiorealm.com, Shoutcast.com, and soon more listening options for Real Audio, Winamp, and Windows Media Player.

(disclosure: Blazin100.com is an advertiser of this website)

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