Radio Yorkshire is a new digital station in the UK and they are proud to say they are using jingles from ReelWorld Europe.
The station offers a varied programming including regional news, music and sport.
I am a strong believer in sung jingles, the sort you hum long after you hear them.
“I am a strong believer in sung jingles, the sort you hum long after you hear them.
I have also been a keen follower of ReelWorld for many years so I was thrilled to get the chance to work with Ant and the team at MediaCityUK. From initial call to the end result, with lots of custom tweaks and feedback along the way, these guys just get it! They know how to help shape a brand through the strongest of sonic logos and the clearest of vocals.
I hope Radio Yorkshire will be known for many great things – and the jingle package will be up there towards the top of the list!”
– Rick Houghton, Director of Broadcasting at Radio Yorkshire.
Radio Yorkshire aside from streaming on the world wide web and on DAB also broadcasts with its unique TV studio along side video streaming.
The adapted package consists of ID themes taken from the popular Radio Norge and Radio Veronica jingle packages and it does not stop there because it also comes with a Radio Yorkshire audio logo infused custom sports and news bed.
“As a proud Yorkshireman myself it was a privilege to work with Rick and the team on the new package and I wish them all the best with their endeavours.”
– ReelWorld Europe’s Managing Director Anthony Gay.
Dutch station Radio Veronica launches a new sound and a fresh line up at later part of 2013 complete with a new custom jingle package from ReelWorld Europe.
The station’s programming team worked closely with ReelWorld to produce the package which also features on Veronica’s new TV advertising campaign.
Niels Hoogland, Station Director at Radio Veronica said: “As the heritage radio brand in The Netherlands we’ve always managed to maintain a young and fresh image. The new jingles ReelWorld has produced for Radio Veronica does just that, ensuring the station sounds every bit the young, uplifting challenger its DNA warrants. The team at ReelWorld, Erik Huber in particular, is wonderful to work with. Despite a very strict deadline they managed to cook up a great batch of cuts that really sets Radio Veronica apart and on the right course to remain as relevant in the future as it has been in the past.”
The first part of the package boasts 11 custom made themes.
The second part of the package contains more of this punchy and unique Veronica on air sound.
ReelWorld’s European Managing Director Anthony Gay said: “It was an honour to help the team at Radio Veronica evolve their station sound. We look forward to working with Niels and the team on future projects.”
He added, “2013 has been a huge year for us with the creation of our new MediaCityUK office and studios and it continues to be a privilege to work with some of Europe’s biggest radio brands.”
You can hear the Veronica package here and follow ReelWorld Europe on Twitter @reelworldeurope