Tag Archives: Wow FM

Radio Jingles

Radio Jingles For 103.5 Wow FM, Manila

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Click To Listen Online

After a few weeks of being on the air, 103.5 Wow FM is already wowing listeners in Manila and the entire Philippines through their live streaming. The station has taken efforts to improve its programming and imaging as well. Recently, they went to Sound Quadrat, a radio jingle company in Germany to produce sung jingles for the station.

Sung jingles are important part of the overall sound especially if you are a masa station. Energy FM and Love Radio have jingles from ReelWorld, Star FM has jingles from JAM, iFM has jingles from TM Century. As a new station, you want to stand out and you don’t want your jingles to sound like everyone else. So, instead of going to the same companies, Wow FM, commission a German production outfit, Sound Quadrat.

They did an amazing job with the jingles. It sports a catchy 3 note logo, in the tradition of the Love Radio’s popular Kiss FM melody (toot toot toot!).

Will these new jingles keep Wow FM’s pace in the tight radio competition in Manila? What do you of the new sung jingles?

To listen to the jingles click here

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Aircheck, Radio Programming

103.5 Max FM Format-Flips To Wow FM

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http://www.1035max.fm

After 15 years, and 4 format flips, 103.5 gets another facelift, this time it’s nose diving as a Hot AC “pang-masa” brand – “Wow FM”. Frontlining the new format is Mr. Fu of Energy FM and Laila Chikadora of Tambayan 101.9.  This is The Radio Partner, Inc’s first radio format targeting the C-D-E market.

When it launches on August 23,  it will be Metro Manila’s 8th “masa” radio station. Listener’s response, especially those from avid Max FM followers, is diverse. There are some that don’t like reformat since it will only add to the ‘over saturation’ of masa stations in MM. Currently there are 24 commercial stations operating in the Metro, 7 of them are masa stations.

There are also those who are highly anticipating the launch. With Mr. Fu and Laila Chikadora, it will be a promising station to make. And of course, no one could be more excited than the owner. Masa stations undoubtedly are big selling formats. I humbly believe TRPI also chose 103.5 to flip format strategically. It will increase the cluster of masa stations since it is neighbor to other barriotic stations – Yes FM 101.1, Tambayan 101.9, and 102.7 Star FM.

The Wow FM brand isn’t so exciting. In the provinces, there are stations that carry “Wow” in their monickers, like RGMA’s “Wow Nindota Ah” in Davao City and Iligan City. Wow FM is a good brand, though, to compete with established names like Love Radio and Energy FM.

Not all, format flips are successful. It takes a good blend of music, a slate of talented, out of whack, original, funny, tolerable on air personalities, top notch production, imaging and programming, and of course, ratings, to pull of a successful masa station.

Good luck to Wow FM. May the listeners be Wowed.

103.5 Max FM Scoped Aircheck June 6, 2010

Wow FM 103.5 Lahveet is online. Visit their website here

www.1035wowfm.webs.com