Waiting in anticipation since October 1, 2009, fans and radio listeners are keeping their seat belts tight for a new 101.9 DWRR brand to launch very soon. Meantime, the station goes on an automated jock-less mode and identifies itself as ABS-CBN 101.9. According to DJ Laila, the DJs are still around but are only spinning until official launch of the new brand.
No one knows for now if this re-branding is a complete format flip or just a new logo launch. DWRR, has had many rebrandings in the past from KO Radio in 1986, Zoo 101.9 in 1987, Radio Romance in 1989, WRR 101.9 in 1996, “Alam Mo Na ‘Yan! 101.9 For Life!” in 2005, and Bespren 101.9 For Life in 2009.
While everyone’s speculating on the precise day of the launch, some are thinking that the station will embrace the network’s provincial FM brand M.O.R. (My Only Radio). It won’t be for long though, if it’s going to be M.O.R. 101.9 or something else.
In the meantime, let’s take a trip back in time with the evolution of the DWRR 101.9 logo and jingles.
101.9 For Life Jingle by Vhong Navarro
101.9 For Life Jingle by Yeng Constantino and Itchyworms
4 thoughts on “DWRR FM’s New Brand Launch Delayed”
DWRR released its 2nd and possibly last post-Ondoy de facto Station ID as 101.9 FM, at least until November 4, 2009
The more we wait, the more we get restless on when will 101.9 get its much needed facelift.
the montage looks really great, thanks for sharing!