Ireland’s 2fm has already undergone some major programming changes this year and now they have a new on air sound courtesy of the team at ReelWorld Europe.
The jingle package is made up of branded musical themes and ID’s and swaps out sung vocals for a new sonic logo built around the station voice over. The contemporary instrumentation provides a platform for the personalities to shine.
Head of 2fm Dan Healy said : “We’ve made a lot of changes to update listener’s perceptions of 2fm and better engage our target audience. The on air branding is a crucial part of that process and the team at ReelWorld have delivered a contemporary sound that matches our audience aspirations.”
Recent changes at the station include Westlife singer Nicky Byrne taking over daytimes as well as a string of new specialist shows.
Lisa Dignam is the Creative Audio Production Co-ordinator at RTE: “The jingles are already getting a great reaction – it was what we needed to make the station sound stand out.”
As well as custom news and utility beds, the jingles are based on the musical themes of ReelWorld’s new 103.5 KTU package, which the company have just finished for the iconic New York radio station.
Anthony Gay, ReelWorld’s European MD, said: “Some people in the industry have talked about jingles being dead. Let me clarify that they’re alive and well. Like everything in life jingles have evolved in new directions and what we’ve created for 2fm is a great example of strong sonic branding.”
RTE 2fm reaches over 800,000 listeners in Ireland every week.
Anthony Gay added: “2fm is a huge station with a lot of heritage and we’re proud to be part of their journey.”
To discuss how ReelWorld could help evolve your station sound contact email@example.com or meet the team at the Radio Days Europe conference in Dublin between March 23rd and 25th where ReelWorld are an event partner.
TABradio is a Western Australia station entirely dedicated to horse racing, dog racing and sports. And that means: a lot of talk and a lot of live reports.
SOB created a custom package for TABradio with 9 themes that come in many different versions so they can be used as talkover beds, but also as regular jingles and shotgun jingles. Every jingle is also produced as an instrumental version.
“SOB is a pleasure to work with! If I didn’t know how busy these guys are I would’ve thought we were the only client: so much time and attention was devoted to the TABradio jingle package by SOB Audio Imaging. Ongoing communication and prompt responses definitely set the bar high in the industry.
As far as the package goes… Being a horse and dog racing station, we’ve hit SOB with a very challenging brief to meet. Unlike your music radio station our audience is not united by a certain era or music style, and we don’t fit your standard news or sports talk format station either. The only thing our TA has in common is their love for #1 sport in Australia –racing, a very intense sport that doesn’t allow you to have a set hourly clock, instead provides you with programming that is full of frequent surprises.
Based on that fact (and maybe a few more things) SOB delivered a very diverse package that allows us to tie in all program elements together and be prepared for any surprises of the live sports broadcast.
Very well done indeed, thanks to Hans and the Team! “
Now for a limited time only you get 50% discount on the bundle of Brain Freez and Pink Noise.
By now of course you’re familiar with the FX packages by the Dutch team of Sticky FX. Their libraries ‘Glide’, ‘Pink Noise’, ‘Cool Cutz’ and the latest one ‘Brain Freez’ are heard worldwide on hundreds of stations in different formats. But they’re now doing something off the hook for a limited time only, offering a gigantic discount when you order the bundle of Brain Freez and Pink Noise.
“The FX stuff of Sticky FX is all highly usable but the combination of these two libraries is absolute production freedom for me!” – Maurice Verschuuren of Novaz Media Group
What if you would combine the force of two of the libraries by Sticky FX? Would it work? Will it blend together? Will it enforce the individual strengths of each library? “If you make the right combination? Abso-freakin’-lutely” says Maurice Verschuuren of Novaz Media Group.
For one of his last productions he combined the force of ‘Pink Noise’ with the more subtle CHR sound of ‘Brain Freez’ and the result is stunning. Verschuuren tells: “The FX stuff of Sticky FX is all highly usable but the combination of these two libraries is absolute production freedom for me! When I do production for great Dance Radio Shows like The Davies Twinz and Brennan Heart’s Harder, I just love the incredible force of ‘Pink Noise’ and ‘Brain Freez’ by Sticky FX.
A while back at RadioJinglesPRO.com we featured his production work for Brennan Heart who’s one of the leading brands in international hardstyle music. NOVAZ produced the imaging for his worldwide radio show “We are hardstyle” and the SLAM!FM adaption called: “SLAM! Harder”. Voiced by award winning top dog Dave Foxx.
Maurice Verschuuren continuous: “Producing these ID’s was made a lot easier by having ‘Brain Freez’ and ‘Pink Noise’ both in my imaging arsenal. The brute force of ‘Pink Noise’ really gives you the ability to make the ID’s slam hard at the start, while the more gentle sweeps and high pitched FX of ‘Brain Freez’ compliment the production at the tail of the production. These sounds really cut through and blend well together with the dance music.”
In this audio compilation you’ll hear the ID’s he did for Brennan Heart’s worldwide radioshow but also some new really nice imaging work he did for The Davies Twinz radioshow. All jam packed with the FX of ‘Brain Freez’ and ‘Pink Noise’.
Inspired by the great work of Novaz Media Group combining two of Sticky FX’s libraries, the Dutch production FX company decided to offer you a giant discount on two of their packages when you just like Maurice Verschuuren combine Brain Freez with Pink Noise. Now for a limited time only you get 50% discount on the bundle of Brain Freez and Pink Noise.
Following last month’s announcement of the partnership between ReelWorld and On The Sly, the two companies have announced the first stations in Europe to benefit from the new “Intros” service.
Norway’s P5 and NRJ snapped up the Intros and aired them straight away.
Daniel Hübinette, Imaging Director at both stations commented: “The new intros from ReelWorld and On The Sly add a new edge to the sound of NRJ and P5 – we love them!”
The Intros are already in use on a number of stations around the world including KBIG in LA and Nova Radio Network in Australia. Intros sing station names in the style of current songs in the intro of the music.
ReelWorld Europe Managing Director Anthony Gay said: “There’s already been a lot of interest about OTS Intros from our clients around Europe and I fully expect them to pop up in other territories in the coming weeks. They offer a point of difference for stations looking for something memorable so don’t hang around if you want to get them on in your market”.
You can hear how the new Intros sound on NRJ Norway here and for more information on the service e-mail firstname.lastname@example.org or call ReelWorld Europe’s MediaCityUK office on +44 161 768 0039
Dutch station Radio Veronica launches a new sound and a fresh line up at later part of 2013 complete with a new custom jingle package from ReelWorld Europe.
The station’s programming team worked closely with ReelWorld to produce the package which also features on Veronica’s new TV advertising campaign.
Niels Hoogland, Station Director at Radio Veronica said: “As the heritage radio brand in The Netherlands we’ve always managed to maintain a young and fresh image. The new jingles ReelWorld has produced for Radio Veronica does just that, ensuring the station sounds every bit the young, uplifting challenger its DNA warrants. The team at ReelWorld, Erik Huber in particular, is wonderful to work with. Despite a very strict deadline they managed to cook up a great batch of cuts that really sets Radio Veronica apart and on the right course to remain as relevant in the future as it has been in the past.”
The first part of the package boasts 11 custom made themes.
The second part of the package contains more of this punchy and unique Veronica on air sound.
ReelWorld’s European Managing Director Anthony Gay said: “It was an honour to help the team at Radio Veronica evolve their station sound. We look forward to working with Niels and the team on future projects.”
He added, “2013 has been a huge year for us with the creation of our new MediaCityUK office and studios and it continues to be a privilege to work with some of Europe’s biggest radio brands.”
You can hear the Veronica package here and follow ReelWorld Europe on Twitter @reelworldeurope
Resing emaple of Classic Magic for for OMROEP VELDHOVEN, NETHERLANDS.
The Classic Magic is an AC package originally created for Magic 102.5.
About Novaz Audio Imaging:
NOVAZ is a Production Company in the Netherlands creating cutting edge Radio and TV Commercials, Jingles / Audio Design, Media advise and placement.
-Create the best imaging in the free world with class and style.
-For stations and brands that truly want to stand out.
-We are genuine and unique. We don’t copy the rest.
-Helping unkown brands grow big.
-Helping big brands larger the gap with their competition.