iFM is the Philippine Radio Station to Broadcast Digitally via HD Radio Technology
iFM Telephone Contact Number for advertisement, inquiries, sales, advertising rates, DJ applications, greetings and requests.
815-8304 OR 816-2822 OR 772-56-94
Aspiring DJs now have the chance to be heard on the air, as 93.9 iFM DWKC Manila now starts the 2009 hunt for their new on air personalities.
iFM is a Hot AC station and prefers DJs are that are fun, witty, and with on air presence. Auditions are taking place at the iFM Office UNIT 806 ATLANTA CENTRE ANNAPOLIS STREET GREENHILLS SAN JUAN every 8am – 4pm MONDAY TO FRIDAY only.
Applicants will need to bring a copy of their resume and a good attitude.
In light of the release of Insignia NS-HD01, the world’s “first real portable HD Radio”, we can’t help but be amazed at the development of HD Radio technology.
Sales of receivers have gone up, and sizes are getting smaller, but designs are also getting hipper. From table tops to handhelds, let’s take a look at the coolest HD Radio designs in no particular order. Which one’s your favorite? (Photo by Photograph by Tony Cenicola/The New York Times) — Continue readingi
Air Time + Web Ads - Does it really increase revenue?
I’ve recently read a couple of articles regarding the revenue decrease of radio stations in the United States in the recent quarter. The New York Time reports, Radio advertising was down 10 percent last month from October 2007, according to the Radio Advertising Bureau, the 18th consecutive month of declines. And Audio Graphics says that it’s the eighteenth consecutive month of declining revenue.
In my comment to these articles, I have expressed my intent to share the current status of the Philippine radio market. Here’s the rest of that comment:
So far here in the Philippines the radio market is still very competitive. Some are not plagued by media competition like iPods and internet radio, and so with satellite radio.
Unfortunately though there are certain formats that were affected with this media diversity. Especially CHR or those high end radio formats.
CHR, smooth jazz, lite AC, and other English-speaking formats have been hit by this media diversity. This is because these formats target the upper classes who can afford to buy these mp3 gadgets, and have greater access to online radio streaming.
What is flourishing right now in our country is the MASA format (masa means mass). It’s a Hot AC format. It’s between CHR and lite AC, but unlike the HOT AC in the US, our HOT AC here plays rap and rhythmic songs.
What’s really distinctive about the Philippine Hot AC format is that the DJs converse in the local language or non-English exclusive. Listenership includes a fraction of the upperclasses, and a majority of the C-D-E market, which basically supports the “MASA” or mass format name.
Not that the majority of the audience in our country cannot afford mp3 players. It is just that these MASA stations have branded themselves as indispensable media. So, even if college students, plain housewives, taxi drivers, house maids, and ordinary employees have iPods, they still turn to radio for music, news, and information.
But then I agree with you that listeners have changed. And so far, radio stations have not yet fully embraced the potential of online advertising.
A handful of radio stations have websites but only less sell their space. While most stations are taking the first step by encouraging listeners to connect to their Myspace, Facebook, Friendster or other social networking account.
Online advertising is still in the conceptional stage in our country. And if our radio stations unintentionally abort this, our successful MASA stations might also experience the same revenue decline US stations are suffering from now.
Jam 88.3 (DWJM FM) is KBP Golden Dove Awardee for Best FM Radio Station
Jam 88.3 is a Hot AC station in Metro Manila, Philippines. It ranks low in the survey. Yet, it recently received the prestigious KBP Golden Dove Awards following its position as finalist to the 2008 Philippine Web Awards. Jam 88.3 plays a variety of music from the last 2 decades, catering to young professionals and selected adult.
What sells HOT in the Philippines are what the media calls as the “MASA” (mass) format, which is also categorized as Hot AC. The name is such since the spectrum of music programs caters to the most of the
“masses”. Jam 88.3’s Hot AC approach is different than that of the conventional “MASA hot ac” format. Their DJs converse in English. And the programs, segments, promos, and contests are just very creative, which I personally think is way different than the over-COMMERCIALISMIC approach of most masa stations.
Not that I’m against the MASA format. As one radio friend told me recently, MASA is not about the music, it’s about the coverage and the number of listeners. Yet, with Jam’s recent winning in the KBP Golden Dove Awards, it made me concretize my principle that a radio station does not have to be the number 1 station in order to the BEST radio station. Kudos to DWJM FM!
I was not really a big fan of Radyo Natin brand as I used to get confused with what the format is all about. They do news talk in the morning usually around 5-7 am and then goes music programming all day, and does newstalk again at the later part of the day. In some markets and franchises, they air public service, Catechismic programs and paid shows during the evenings. The music programming is either done locally or through a satellite feed from Radyo Natin HQ. In some occasions, they get feeds from Hot FM HQ. It really is confusing.
Radyo Natin for me is like the old AM. I recalled one time what a radio technician friend told me about the old days of radio, back when there was no FM yet. Radyo Natin today is exactly what AM stations were before according to him. Newstalk was the major content and music programs were aired in between news programs.
That’s when I get to understand Radyo Natin. It’s more like a community radio station, than the usual newstalk or music station we listen to. Radyo Natin helped rural areas have their own radio stations where they can air their voices, participate in community activities. Something that small markets were not able to do back since FM and AM stations were mostly based in capital cities.
The Radyo Natin (“Our Radio”) brand is not for the large market, which is basically why mother company MBC has other brands under its wings like Hot FM, Love Radio, and Yes FM.
I commend some franchises though who have taken a bold step and added a new twist to the “barriotic” personality of Radyo Natin. In some markets, Radyo Natin stations operate as stand-alone, all-music formats. You can still hear though the usual Radyo Veritaz feed every morning, but you can sense that the rest of programs are now done locally.
In fact, some franchises resorted to using “Radyo Natin FM”, with the emphasis on FM, to make the brand look and sound more “FM”. Radyo Natin is geared toward the market. In some areas, however, they dropped the Radyo Natin logo and instead used “RN-FM”. In fact, these stations operate in CHR format.
Imaging-wise, there Radyo Natin jingles were a big flop. I don’t why MBC allowed American singers to sing a Tagalog radio station name. The twang on the Radyo Natin sing, specifically on the “T” is just so unforgivable. Yet, Radyo Natin franchises and branches all over the Philippines are still airing them.
Listeners actually don’t mind about the jingles or imaging IDs that they hear about the station. What usually gets to them all the time is the kind of personality the radio station projects. It’s good to hear that there are Radyo Natin stations in the country that are making improvisations on the brand. That’s a good sign that these stations are responding to the listening habits of their audience.
I’d like to feature here three Radyo Natin markets with their websites, two of them are streaming online.
A radio executive and very credible resource has just pinged me today that DYXL FM 93.9 mHz iFM is the now number 1 radio station in Metro Cebu as per August 2008 KBP-RRC or Radio Research Council Survey. My reaction is – “YEEEEEEEHEEEEEEEYYY!”.
I admit I am biased but iFM deserves it. Matter of fact, you don’t even need a survey to know that iFM is the best and most listened radio station in the entire of Cebu. Hot FM 91.5 (Manila Broadcasting Company) comes in second. Now where does that leave former leading stations DYLS (MOR 97.1 Lupig Sila, ABS-CBN) and DYRT (Nindota AH 99.5 RT, RGMA)? Huh! I would not care!
I mean come on, who would want to believe that these two “cheap” stations (DYLS, DYRT) were formerly the leading stations in Cebu? I having nothing against the MASA format. But, listeners don’t deserve cheap, crappy programming and production. Just take a close listen to DYLS FM and DYRT FM, their programming and production are just so lame! Compare their programming with that of iFM, and you will know the difference.
See the MASA format is not really all about the music and all the “ka-jologan” “ka-cheapan” gimmicks! It seemed that most stations who call themselves “masa” don’t really understand what the format means. For them, as long as they hire disc jockeys that sound like the “palengkeras”, that’s already it, that’s MASA!.
These radio stations have completely insulted US listeners. Palengkeras in the public market even know how to speak English. Their giving their listeners cheap radio content, cheap and crappy produced commercials, cheap DJs, cheap adlibs, cheap promos, cheap gimmicks, cheap, cheap, cheap as though they are looking at US listeners as “CHEAP”. Holy Crap!
Now the joke is on you!
My goodness these so-called masa stations don’t even give a sh*ty effort in polishing their productions, the commercials they air. Oh my!
But thank God for iFM. They redefined the MASA format. They also put effort in everything that comes out from their transmitter. Every commercial that comes out is made sure that is of broadcast quality, acceptable by humans ears and brains, pleasing, and most of all MASA. MASA, my dear friends, is a radio format that is acceptable by most listeners.
What those so-called MASA stations do is that they cater only to a small chunk of the actual MASA market. They cater only to the jeepney drivers, some so-called MASA stations target only the public market vendors. That is not true MASA. MASA also includes white-collared workers, call center agents, private school students, sales ladies, executives, ballot vendor, taxi driver, teacher, liar, I mean lawyer, GROs, bank manager, in short everyone, we, all of us, we are the MASA.
Wheew!
Listeners and advertisers deserve quality content on the air, whatever format it is! I have always been an advocate of quality production and programming. Now the efforts of those radio stations who want to give their listeners better content have paid off.
So, I salute once again iFM, in behalf of all the radio stations who are doing efforts. Continue to deliver best quality and not pure commercialism on the air.
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DISCLAIMER: This website does not forward requests, love notes and messages to iFM. Moreover, nor we take responsibility for any harm or inconvenience brought about by posting love notes, requests, or greetings via this post’s comment section.
Here are a couple of goodies for all ye 995 fans out there. The first YouTube vid here is an off air compilation of 995 imaging and jingle cuts.
The second vid here showcases the first few hours of 995’s return to the airwaves. This is an off-air cap of the Morning Show with Joshua Z. You’ll hear the a couple of signature morning parodies here: the Teenage Mutant Ninja Turtle Morning Show Parody and the 1960s Batman Parody. The parody jingles sounds really great, not sure if they were made locally.
The classic 995 jingles returns also, they were produced in Dallas, Texas by Thompson Creative, it was syndicated from an original package for KFRC, San Franciso. Some of the 995 jingles were produced by TM Century, specifically those that bear the 102.7 KIIS FM logo.
From a press release from the Philippine Information Agency, here is a repost of an article about the present peace and order situation in the Mindanao, a major island of the country, that is blown by this war between the government and the MILF.
Feature: There will still be Christmas in Mindanao
by Brent M. Bravo
Iligan City (18 September) — Despite the clashes between the military and lawless groups in some parts of Mindanao and despite all the travel advisories against going to this southern part of the country, the people in Mindanao are already feeling the Christmas spirit.
As early as September, the first of the “ber” months, Christmas jingles are being continuously played in the radio and in stores and tiangges or flea markets to mark the start of the season.
Contrary to what others believe, Mindanao remains generally peaceful and people here welcome Christmas just like everyone else – by putting up a Christmas tree in their homes or by decorating their houses with wreaths and multi-colored lights.
The streets still remain safe and stores will soon be filled with Christmas decors and star lanterns or parol, adding color and excitement as people look forward to the month of December.
People in Mindanao will still anticipate their Christmas bonus and still plan to make the occasion special, even in their own little ways.
Children will still go house to house using home-made instruments singing Christmas carols and people from all walks of life will still flock malls to avail of season discounts and look for gifts.
On the midnight of December 24, the family will still gather for the traditional Noche Buena feast and to exchange gifts.
There will still be Christmas in Mindanao. This year’s celebration will still be a peaceful one, even if the whole country, even maybe the world, thinks that turmoil is everywhere here.
There may be conflict in some of its areas but despite of all these, the Christmas spirit is very much alive in Mindanao and people still go out to greet each other “Merry Christmas!” (PIA-10
Today, we are adding two more Philippine radio stations which are now broadcasting worldwide. We have also updated our list of pinoy online streaming stations here, so check it out.
Radio Boracay 106.1 FM
Radio Boracay 106.1 FM
Radio Boracay (DYJV-FM 106.1 MHz) is a licensed FM broadcast station in the Philippines, with its studio located at the Red Coconut Alley of Boracay Island in Malay, Aklan.
106.1 Radio Boracay began broadcasting in July 2006, the first to combine contemporary hits (commonly referred to as ‘Pop’ or ‘Top 40’) with an ‘island music’ format steeped in Reggae and ‘beach music’ under the direction of Jing Montealegre, the station’s managing director. It maintains a music philosophy focused on what it calls ‘cool beach music.’
As an example, Radio Boracay plays relatively rare reggae songs (i.e. 10cc’s ‘Bread Lock Holiday,’ the Wailing Souls’ ‘Act Of Affection,’ etc.), and regularly gives airplay to such singer-songwriters as Jack Johnson and Jimmy Buffett.
As a ‘pop’ music station, Radio Boracay is known for spinning hits months ahead of music stations that pander to the masses. It is the premier ‘events’ radio station in the Island, and its deejays are geared for the frequent live coverage and hosting of beach concerts, sports events and the many other ‘happenings’ that yearly invade the island.
By whatever name you call it – ‘Beach Radio,’ or ‘The Home of Reggae and Cool Beach Music,’ ‘Boracay’s Only One’ – Radio Boracay (over the airwaves or via webcast in this website) will definitely ‘Cool Ur Soul!.’
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ONE Radio 91.3 Albay
ONE Radio 91.3 Tabaco City
ONE RADIO 91.3 FM is an events-driven music and news radio station in the heart of Bicolandia. Programming is divided evenly between the best of music listening and news & public affairs: mornings are devoted to news and community service, while afternoons and evenings entertain listeners with a wide variety of musical selections from the station’s vast musical library – from pop and rock to standards and oldies.
A unique feature of ONE RADIO 91.3 FM is its community-based events management and coverage. On a yearlong basis, the station creates and runs local events – from sports, musical and cultural competitions to sponsored sales promotions and coverage. Accordingly, ONE RADIO has a pool of correspondents and event organizers in every major town in the area.
Davao, Philippines — Radio station Mixfm 105.9 has officially launched its new website. Visit the site via http://www.mixfm1059.com.
On September 2007, Mix FM ceased the old website (http://www.imix.fm) and audio webcast due to lack properties, but then, on April 2008, Mix FM reopened the audio streaming and replacing a new website.
In line with the opening of its new site, Mix FM 105.9 Davao unveils its latest Top 20 Songs.
1. One Step At A Time by Jordin Sparks 2. Bust It Baby by Ne-yo 3. Filipina Girl by Marcus Davis 4. Booty Music by Git Fresh 5. Time Of My Life by David Cook 6. Take A Bow by Rihanna 7. Always Be My Baby by David Cook 8. Pocket Full of Sunshine by Natasha Beddingfield 9. If I Never See Your Face Again by Maroon 5, Rihanna 10. Forever by Chris Brown 11. Bye-Bye by Mariah Carey 12. That Green Gentleman by Panic At the Disco 13. When I Grow Up by Pussycat Dolls (HNE) 14. Better In Time by Leona Lewis 15. Everyone Nose by N.E.R.D. 16. Moving Mountains by Usher 17. Closer by Ne-yo 18. The Fight Is Over by Urbandub 19. Sweet and Low by Augustana 20. I Kissed A Girl by Kat Perry
Last week’s Killerbee and DJ Bookee collaboration was a big hit. It was called AMPLIFIED, a one-hour all music mix radio show which aired during the Lunch Grooves (12-1 PM) at Killerbee 89.3 Cagayan de Oro City. The show featured DJ Bookee which started airing in July 14 until July 17.
With more people digging the night life, it’s no surprise that radio stations are now bringing the dance club atmosphere straight through the airwaves. Music mix shows are not new to Killerbee though, since the station airs a similar programming during Friday nights.
The four day music mix streak proved to be successful, we just hope that Killerbee will do this again and will do it for the good of Killerbee listeners. There is a big chunk of music remix lovers out there, not only the party-animals. Go Killerbee!
In light of the release of Insignia NS-HD01, the world’s “first real portable HD Radio”, we can’t help but be amazed at the development of HD Radio technology.
Iligan City (18 September) — Despite the clashes between the military and lawless groups in some parts of Mindanao and despite all the travel advisories against going to this southern part of the country, the people in Mindanao are already feeling the Christmas spirit.
Radio Online Now 