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Category Archives: Radio News
Killerbee Butuan Is Dead – Another CHR Station Closes Shop
Star FM Iligan and Cagayan de Oro had already stopped airing. Sandy 101, an NBC station in the same market, had also ceased operating. By Monday, June 23, 2008 another radio station is signing off for good. So long, Killerbee Butuan. It will be the first Killerbee to close shop. Too bad, we see nothing wrong with the product, how could a station manager possibly shutdown such a sellable format?
What To Do When Registering A Domain Name For Your Radio Station Website
In this article:
- Learn why Myspace, Friendster or Facebook is not enough
- How to create domain name for your station monicker
- And where to go for reputable domain name registrars
Most radio stations today are counting on free web hosts and especially social networking sites to promote their programming and to get hold of a competitive listener market. And while social network websites like MySpace, Facebook and Friendster help radio stations keep their listeners updated of the latest having your own domain name or in short, “own website” will bring in more benefits.
Why Pinoy Radio Stations Are Superior Over American Stations
If I am to compare the present state of Philippine radio stations against US stations, I say Pinoy stations are way superior. Programming wise and sales wise, Philippine stations are more effective. Here is a list to explain.
1. Our music programming is far better than theirs.
Here in the Philippines, there are five formats that thrive Newstalk, Hot AC, AC, CHR and Contemporary Christian. In America, there is a radio station for each conceivable format. However, our playlists here in the Philippines are not limited to Top 40 songs. Programs are more diverse and the choice of music being aired are far broader. You don’t get to hear the same song in the next 30 minutes here in our country.
2. Our shows are more localized.
Syndicated shows are good, they keep listeners hooked, improve sales and lower expenses. But programming consolidation kills program localization. That is why most major FM networks in the Philippines prefer to have their stations programmed locally. Yes FM’s Nicole Hyala and Chris Tsuper are famous in Manila, but they have local hosts for their morning shows at Yes FM Davao.
3. Our station imaging and branding are more creative.
Radio monikers in the US sound the same wherever you are. Of course it also happens here in the Philippines. But come on, these radio station names are just so unique Wow Nindota Ah!, Radyo Natin, OK FM, Bigsound FM, Thunder Radio, Lovely FM, Campus FM, Barangay LS, My Only Radio, For Life 101.9 and Lupig Sila.
4. Our radio talents here are more talented.
Our disc jockeys here don’t just make bla blas on air. They do sales, they prepare the news, they produce commercials and promo spots.
This is perhaps the reason why our disc jockeys are in demand abroad. I know a pinoy DJ who now works at E fm in Sri Lanka. And if you happen to know Supermario, he used to be at Yes FM Manila, today, he’s a very popular jock at Power 98 FM in Singapore.
Another reason why our radio industry in the Philippines is still very healthy compared to Americans, is the fact that we are not plagued with media competition. iPods sure are a hit in the country, but our radio stations are not threatened with their existence. American stations do, in fact, iPod is not only their biggest threat, they have internet radio and satellite radio. Philippine radio stations do not keep a top 40 playlist that’s why our listeners don’t get bored. Our stations produce creative, original and local flavored shows that’s why our listeners stick. And best of all, we’ve got killer talents! So even if iPods and mp3 players become so affordable, people will still listen to terrestrial radio here in the Philippines.
What’s happing in the radio world, elsewhere:
99.5 Campus FM Aircheck
I pulled a Campus FM off air montage last night, I caught Jimmy Jam on the air from 5-7 pm. He was having this cut-by-the-vocals ‘syndrome’ which is of course common among DJs. It was like at the top of the 5 pm drive when Jimmy Jam introed a Linkin Park song only to be caught by the vocals. I am always been a big fan of Jimmy Jam, but I believe the guy has an excellent talent in reinventing himself. Not because he was absent for a while in a CHR radio, but his style is just so 90s. (I’m sorry)
Big deep voices on the radio are not obsolete, they sound best in promos and liners. These days, what sells and cuts through in DJing are the boy-next door type of DJ voices. Gone are the days of the old Rick Dees or Casey Casem style of disc jockeying, so I should say my dear friend should reinvent himself.
Not in a way, that he should sound like a 16 year old kid. It’s just that the usual DJing stuff just don’t cut it anymore.
Anyway, I’d like to commend 99.5 Campus FM for a having a decent radio station imaging. Nothing beats a simple non-processed voiceover liners that say the words “99.5 Campus FM Is The Number One Hit Music Station in Metro Manila”. The traffic promo was nicely done, just lengthy though.
Check out the aircheck here.
You must read these:
- Voice Over Coach Yourself: How To Enhance Your Voice Skills
- ReelWorld One CHR March 2008 Update
- New KIIS FM Logo for Q-Music Netherlands
Not being a devil’s advocate, just want to hear the best sounds on Philippine radio. After all, that’s what we are known to be — good talent.
iPod Kills The Radio Star: Good News and Bad News for the Future of Radio
First is the good news. Mobile radio is getting a good nod from cellphone users. In a recent report, TNS Global Telecoms found that 43% of all mobile users listen to some form of music on their phones, and 73% of smartphones double as music players. And while the use of MP3 players on phones is up 78% in the last year, mobile radio uptake has seen a whopping 140% increase.
TNS — which polled an astounding 16,000 consumers in 29 countries for the study — also found that 45% of users list AM/FM as one of the top three factors in purchasing a mobile phone. Meanwhile, a recent study from the Pew Internet & American Life Project found that 17% of U.S. mobile users play music on their phones, nearly matching the 19% who use mobile e-mail or surf the wireless Web.
What do these mean? These mean that radio is not dead. However, something and someone is going to put radio to the death throne.
Continue reading iPod Kills The Radio Star: Good News and Bad News for the Future of Radio
Radio Sales Tip: How To Avoid Client Snubs On The Phone
Okay, let’s face it, making a radio sales transaction via phone is one of the most dreadful experiences any radio sales person has. Once, you get the other line ringing you get to have that uneasy feeling that your prospect client might reject your call. Now, here’s a good tip on how you can avoid getting phone snubs. Remember to be courteous and be smart, don’t try to sound too much of a radio sales person. Here’s a good advice from RAB.
Continue reading Radio Sales Tip: How To Avoid Client Snubs On The Phone
BBC DJ Forgets To Turn On Mic
During the last four days, news struck the radio world when community radio DJ volunteer Andy Greener forgot to push the mic button and instead spent an hour talking to himself. Good thing, there were songs and jingles that backed up Greener and saved his radio career. Here is the news clip from www.BBC.co.uk.
Ferras Music and New Hitlist
Here’s the video for the season 7 goodbye song on American Idol, featuring Ferras on what seemed to be the best goodbye song yet.
Provincial Radio Stations in the Philippines Go Online
In my attempt to uncover station websites that have been existing on the information superhighway for a quite a while, I found five domains. Some are hosted free while others were given due budget. Four out of five websites are streaming their stations. Check out the sites below.
Continue reading Provincial Radio Stations in the Philippines Go Online
Radio Online Now 