Or probably, you’re not noticing it. But your listeners could be sick of listening to the same jingles that you have been airing for the past 10 years. Just like the number 1 song on the chart, your jingles’ popularity will also eventually fade out.
So what is a worn out jingle. First, let’s take a look at what it’s not. It’s not the same as your favorite worn out pair of jeans. Worn out jingles are not actually the main problem, but they are only symptoms of an even more serious condition.
So what causes worn out jingles? Here is a list.
1. A PD who can’t get over his favorite 10-year old jingle package.
2. Station owner who is either tight on budget or just don’t think spending more money on jingles is a necessity.
3. Station that doesn’t have an imaging director.
4. Station that does have an imaging director but isn’t functioning.
5. Station that channels all its efforts to contests, music programming and others but less or no consideration on imaging.
6. A PD who thinks that modern jingles are noisy.
7. A PD who thinks that the only way to create a jingle is to have voice guy read the station slogan and the station name, then put some lame FX behind it.
8. A PD who thinks that their station imaging doesn’t need a constant update.
9. A PD who thinks he is the only one fit to voice their station.
10. A PD who doesn’t realize he now lives in the 21st century.
There might actually be more causes, but the point of this is that if you tire your jingles, you are also tiring your listeners’ ears. Refreshing your jingles is as important as refreshing your playlist.
The diagnosis is clear, if your station suffers from having worn out jingles, consult a professional imaging director now, before it complicates to a more serious condition – a drop in ratings.
A mix session is never complete without the DJ intro. DJ mix show openers and intro jingles have always been used from the good ole days of mixtapes, vinyl records and the compact discs. They say that an intro speak so much about the whole session. Whether you are a Paul Van Dyk or a hobbyist, you know you want the intro to be just as wicked as the entire playlist.
Style. DJ intro style depends on what type of music you play. If you are more on trance, house and club music, it’s good to start with a more subtle style like a drone to set the mood of the party crowd. Urban mixes are great to be introed with smashing and impacting approach.
Ways. There are also different ways to intro your mix session. You can use your own voice, being the DJ yourself which gives your session a more personal touch. Another way is to mash up drops from movies and put in FX that will make your intro sound like a movie trailer.
Artist or celebrity drops are great to use as well. Getting artists to introduce you and your mix show gives it a much more edge.
Service. There are also services on the internet that offer custom and pre-produced DJ intro jingle drops. Aside from being affordable, you get a lot of choices, plus you can also mix and match different pre-produced elements to come up with a new mix.
Here are samples of DJ Intros.
Trance Around The World
DJ Wise Mighty Mouse DJ Intro
DJ Twin 300 Mixtape Intro
DJ TWIN Terror Twins Entourage Intro
DJ Tools Cool Intro
DJ Manny MixTape Intro
DISCLAIMER: RadioJingles.wordpress.com does not claim ownership of these jingle materials. Audio remain property of their respective owners.
Real Name: Napoleon C. David II
Air Name: Paul Wiggy
Address: Davao City
Birthdate: December 27, 1984
Station: Monster Radio BT 99.5
Job: on-air personality/radio imaging producer/creative director
Network: AudioVisual Communicators Inc.
Naps’ Winning Entry to the RyanOnTheRadio.com Production Contest
That headline should everything about this post. Well, our friend Paul McGrath recently posted a montage of the resings of the WJXA 2008 ReelWorld package for Ohio AC station WDOH Lite Rock 107.1. The jingles speak for themselves.