Category Archives: Imaging Ideas

Are Your Jingles Worn Out? Top 10 Causes

Are Your Jingles Worn Out

Or probably, you’re not noticing it. But your listeners could be sick of listening to the same jingles that you have been airing for the past 10 years. Just like the number 1 song on the chart, your jingles’ popularity will also eventually fade out.

So what is a worn out jingle. First, let’s take a look at what it’s not. It’s not the same as your favorite worn out pair of jeans. Worn out jingles are not actually the main problem, but they are only symptoms of an even more serious condition.

So what causes worn out jingles? Here is a list.

1. A PD who can’t get over his favorite 10-year old jingle package.
2. Station owner who is either tight on budget or just don’t think spending more money on jingles is a necessity.
3. Station that doesn’t have an imaging director.
4. Station that does have an imaging director but isn’t functioning.
5. Station that channels all its efforts to contests, music programming and others but less or no consideration on imaging.
6. A PD who thinks that modern jingles are noisy.
7. A PD who thinks that the only way to create a jingle is to have voice guy read the station slogan and the station name, then put some lame FX behind it.
8. A PD who thinks that their station imaging doesn’t need a constant update.
9. A PD who thinks he is the only one fit to voice their station.
10. A PD who doesn’t realize he now lives in the 21st century.

There might actually be more causes, but the point of this is that if you tire your jingles, you are also tiring your listeners’ ears. Refreshing your jingles is as important as refreshing your playlist.

The diagnosis is clear, if your station suffers from having worn out jingles, consult a professional imaging director now, before it complicates to a more serious condition – a drop in ratings.

Here is an article about how to burn-out proof your jingles.

How To Burn Out Proof Your Jingles, Click Image To View

Max FM 103.5 June 2010 Aircheck

103.5 Max FM is a Top 40/Rhythmic FM station of Advanced Media Broadcasting System, Inc. This is a scoped aircheck of its broadcast on June 6, 2010.

103.5 Max FM

What You Need To Know About DJ Intro Jingles

DJ Jingle Intros Should Be As Perfect As The Whole Session

A mix session is never complete without the DJ intro.  DJ mix show openers and intro jingles have always been used from the good ole days of mixtapes, vinyl records and the compact discs. They say that an intro speak so much about the whole session. Whether you are a Paul Van Dyk or a hobbyist, you know you want the intro to be just as wicked as the entire playlist.

Style. DJ intro style depends on what type of music you play. If you are more on trance, house and club music, it’s good to start with a more subtle style like a drone to set the mood of the party crowd. Urban mixes are great to be introed with smashing and impacting approach.

Ways. There are also different ways to intro your mix session. You can use your own voice, being the DJ yourself which gives your session a more personal touch. Another way is to mash up drops from movies and put in FX that will make your intro sound like a movie trailer.

Artist or celebrity drops are great to use as well. Getting artists to introduce you and your mix show gives it a much more edge.

Service. There are also services on the internet that offer custom and pre-produced DJ intro jingle drops. Aside from being affordable, you get a lot of choices, plus you can also mix and match different pre-produced elements to come up with a new mix.

Here are samples of DJ Intros.

Trance Around The World

DJ Wise Mighty Mouse DJ Intro

DJ Twin 300 Mixtape Intro

DJ TWIN Terror Twins Entourage Intro

DJ Tools Cool Intro

DJ Manny MixTape Intro

DISCLAIMER: does not claim ownership of these jingle materials. Audio remain property of their respective owners.

Featured DJ: Paul Wiggy of Monster Radio Davao

Real Name: Napoleon C. David II
Air Name: Paul Wiggy
Address: Davao City
Birthdate: December 27, 1984
Station: Monster Radio BT 99.5
Job: on-air personality/radio imaging producer/creative director
Network: AudioVisual Communicators Inc.

Naps’ Winning Entry to the Production Contest


Nap’s Production Montage 1

Nap’s Production Montage 2

Nap’s Skit Demo

Read our interview with Paul Wiggy Click Here

Radio Imaging with Backstreet Boys, Spice Girls and Britney Spears

Blackout from Britney Spears comes out on Tuesday, October 30, 2007. And The Backstreet Boys‘ new CD comes out also this Tuesday, October 30, 2007. Seems like Pop era of the 90s is making a comeback! Well, wait till you hear about the another major return of pop icons in the 90s. Continue reading Radio Imaging with Backstreet Boys, Spice Girls and Britney Spears