Finally, 103.5 Wow FM has taken off. The new format sports the slogan Love It or “Lahveet”. Mr. Fu, who is known for his catchphrases “May Ganun” (Such A Thing) and “Dahil Diyan, Close Na Tayo” (Because of that, we’re close), is said to have formulated the slogan.
Mr. Fu in an article by PEP revealed that he will be using his famous “May Ganun” liner but will come up with a new one. DJ Laila Chikadora is still sporting her signature stutter adlib “La-la-la-la” in the way she beams “Ah-lalalalalahveet!”, with tongue stuck out.
After 15 years, and 4 format flips, 103.5 gets another facelift, this time it’s nose diving as a Hot AC “pang-masa” brand – “Wow FM”. Frontlining the new format is Mr. Fu of Energy FM and Laila Chikadora of Tambayan 101.9. This is The Radio Partner, Inc’s first radio format targeting the C-D-E market.
When it launches on August 23, it will be Metro Manila’s 8th “masa” radio station. Listener’s response, especially those from avid Max FM followers, is diverse. There are some that don’t like reformat since it will only add to the ‘over saturation’ of masa stations in MM. Currently there are 24 commercial stations operating in the Metro, 7 of them are masa stations.
There are also those who are highly anticipating the launch. With Mr. Fu and Laila Chikadora, it will be a promising station to make. And of course, no one could be more excited than the owner. Masa stations undoubtedly are big selling formats. I humbly believe TRPI also chose 103.5 to flip format strategically. It will increase the cluster of masa stations since it is neighbor to other barriotic stations – Yes FM 101.1, Tambayan 101.9, and 102.7 Star FM.
The Wow FM brand isn’t so exciting. In the provinces, there are stations that carry “Wow” in their monickers, like RGMA’s “Wow Nindota Ah” in Davao City and Iligan City. Wow FM is a good brand, though, to compete with established names like Love Radio and Energy FM.
Not all, format flips are successful. It takes a good blend of music, a slate of talented, out of whack, original, funny, tolerable on air personalities, top notch production, imaging and programming, and of course, ratings, to pull of a successful masa station.
Just barely weeks after its launch, The Edge 95.9 became an instant hit in the bay area. The station is the first Top 40 FM radio since years. We learned from Iliganons that after Bay Radio and Rocky 98.3 closed shop years ago, there has not been any English-format stations in the city. It seemed like Iligan City was deprived of the pop songs until The Edge launched this year with the leadership of Iligan City’s radio icon Bro Michell.
The Edge 95.9 – my iPod Radio, plays Top 40 songs mixed with pop recurrents. In fact, this station was somehow formatted like the popular Jack FM in the US. But with a more youthful appeal.
Here are some feedbacks The Edge listeners:
Well Finally, They put an English Fm Station in Iligan, If you could see the list there like what you wrote the FM Stations in Iligan like 90.1 Wow Fm, I Fm 102.3, 103.1 Wild Fm, Yes Fm 105.5 and 107.1 Love Radio, Their Format is all Pang-Masa Radio Stations, Good thing they put an English Fm Station in Iligan so we won’t have the oversaturated format of Pang-Masa Fm Radio Stations in the Philippines that we have now — Rafael
hi peeps! we stayed here for almost 2 years,with that span of time i don’t listen to fm stations until such time edge 95.9 fm existed..thanks it’s no more boring days for me and my family..thank GOD ,you don’t play korean songs or the like..keep up the good work.i’m your avid fan,count me in — Kirk
Or probably, you’re not noticing it. But your listeners could be sick of listening to the same jingles that you have been airing for the past 10 years. Just like the number 1 song on the chart, your jingles’ popularity will also eventually fade out.
So what is a worn out jingle. First, let’s take a look at what it’s not. It’s not the same as your favorite worn out pair of jeans. Worn out jingles are not actually the main problem, but they are only symptoms of an even more serious condition.
So what causes worn out jingles? Here is a list.
1. A PD who can’t get over his favorite 10-year old jingle package.
2. Station owner who is either tight on budget or just don’t think spending more money on jingles is a necessity.
3. Station that doesn’t have an imaging director.
4. Station that does have an imaging director but isn’t functioning.
5. Station that channels all its efforts to contests, music programming and others but less or no consideration on imaging.
6. A PD who thinks that modern jingles are noisy.
7. A PD who thinks that the only way to create a jingle is to have voice guy read the station slogan and the station name, then put some lame FX behind it.
8. A PD who thinks that their station imaging doesn’t need a constant update.
9. A PD who thinks he is the only one fit to voice their station.
10. A PD who doesn’t realize he now lives in the 21st century.
There might actually be more causes, but the point of this is that if you tire your jingles, you are also tiring your listeners’ ears. Refreshing your jingles is as important as refreshing your playlist.
The diagnosis is clear, if your station suffers from having worn out jingles, consult a professional imaging director now, before it complicates to a more serious condition – a drop in ratings.
Campus Radio 107.1 is DYEN FM, the regional FM radio branch of GMA Network. I tuned in to this station once via Ustream, I thought it was fun to listen to the DJs blabbing on their native language – “Ilonggo”. I also understand that Bacolod speaks Cebuano. But the station mixes in Tagalog on their adlibs occasionally. Overall, the station is typical of a masa format, but they do play a good variety of music. From oldies, recurrents to new ones.
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