The departure of the original 96.3 WRock in Metro Manila did not put out the fire of WRock’s sister station in Cebu. Legally known as DYRK FM, it is the only surviving call sign that carries the legendary AC brand.
96.3 WRock was the premiere choice for light rock and easy listening in Metro Manila since 1988 until it was bought by Manila Broadcasting Company (MBC) in 2008 and turned it into 96.3 Easy Rock.
Network owner ACWS – United Broadcasting Network brought WRock as an internet radio but eventually closed down in 2010 along with its sister stations in Davao and Bacolod.
DYRK FM 96.3 Cebu however remained a strong AC station in the Metro despite competition brought in by 102.7 Easy Rock, a sister station of 96.3 Easy Rock Manila owned by Cebu Broadcasting Company.
Though no survey results to officially back this up, it can be felt within the Metro that WRock Cebu remains to be the leading easy listening station heard in malls, department stores big or small, taxi cabs, government offices and hotels.
The reason perhaps is that the locals here have grown up with and have been accustomed to the programming of the station. Easy Rock, while they sound closer to WRock appealed to a more younger audience. Easy Rock seemed to become an alternative to WRock.
It may take some time before Easy Rock builds its own solid market. WRock Cebu has already established its own crowd in this province’s radio spectrum. Easy Rock may have to do some drastic or out-of-the-box approach to overtake WRock Cebu or it may choose to flip the format just like what Home Radio Cebu did, which originally was an easy listening format, but later flipped to CHR.